Grower Marketing Manager

The Grower Marketing Manager (GMM) is accountable for developing and executing grower marketing strategies for corn and rice seeds that drive demand conversion loyalty and long-term partnerships with growers and the trade.

The role integrates market intelligence grower engagement brand and product positioning campaign leadership and cross-functional collaboration to grow market share accelerate NPI adoption and strengthen Syngentas leadership across the corn and rice value chains. The GMM acts as the strategic marketing bridge between MIPS and the Business Units ensuring that campaigns are insight-led execution-ready digitally amplified and commercially impactful.

Critical role for portfolio renewal VIP acceleration hybrid rice growth and seeds value capture.

Accountabilities

Grower Marketing & Brand Strategy (Corn & Rice)

• Develop and own annual grower marketing strategies and plans for corn and rice aligned with BU priorities agri-calendars and supply realities.
• Define and maintain clear brand positioning and value propositions for corn and rice portfolios.
• Segment grower audiences by farm size geography production system and needs and tailor strategies accordingly.
• Lead product positioning and grower success narratives including Package of Technology (POT) and associated services.

Campaign Design Demand Creation & Execution

• Design and lead integrated grower campaigns across digital on-ground activation dealer-driven programs events field demos and FITs.
• Translate portfolio and NPI priorities into clear campaign objectives targeting and conversion mechanics.
• Work with creative technical and field teams to develop grower-centric content (videos guides trial results success stories).
• Ensure campaigns are execution-ready for Sales Grower Marketing field teams and Agronomy & Technical Services (ATS).
• Drive farmer acquisition conversion and retention through structured programs.

Digital & Communication Enablement

• Partner with Digital Trade & Marketing Communications to ensure strong digital amplification of corn and rice campaigns.
• Support the development of content calendars social media narratives and digital grower engagement platforms.
• Ensure all campaign materials are modern simple farmer-relevant and aligned with Syngenta brand standards.
• Leverage digital channels to increase reach engagement and conversion efficiency.

Market Intelligence Insights & Analytics

• Monitor market trends competitor activity grower sentiment and commodity dynamics across corn and rice.
• Lead field visits market surveys and structured insight-generation initiatives.
• Translate market agronomic and campaign analytics into actionable marketing recommendations for portfolio and execution teams.

Grower Engagement & Relationship Building

• Build and maintain strong relationships with key growers grower groups associations cooperatives and influencers.
• Lead strategic grower engagement platforms including farm visits field days trainings demos and FITs.
• Design and oversee loyalty incentive and engagement programs that improve grower acquisition retention and advocacy.

Portfolio & NPI Alignment

• Partner with the Portfolio & Technical Manager to align portfolio lifecycle management NPI launches and transitions into campaigns.
• Ensure new products are supported by clear claims proof points and launch toolkits in collaboration with ATS.
• Manage phase-in and phase-out messaging to support clean portfolio transitions and inventory health.

Cross-Functional & BU Integration

• Work in close partnership with Corn and Rice Business Heads to align campaign priorities geographies and timing.
• Provide functional leadership and coaching to direct reports (Rice Campaign Manager and Marketing Services Lead) to ensure consistency quality and execution discipline.
• Partner with Sales ATS Supply Chain Commercial Excellence and Digital teams to ensure end-to-end alignment.
• Coordinate with regional and global marketing teams for strategy alignment and best-practice sharing.

Budget & Agency Management

• Own the grower marketing budget for corn and rice within approved financial envelopes.
• Manage marketing agencies creatives digital partners and service providers.
• Ensure disciplined spend management strong governance and clear ROI on marketing investments.

Performance Management & Reporting

• Define and track KPIs including market share portfolio growth brand health grower conversion retention and campaign ROI.
• Prepare monthly and quarterly performance reviews for MIPS and BU leadership.
• Recommend and drive data-driven adjustments to strategy and execution.

Qualifications :

Education

• Bachelors degree in Marketing Agribusiness Agriculture Business Management or related field
• Masters degree is an advantage

Experience

• 7 years experience in marketing agribusiness seeds or crop-related industries (corn seeds experience strongly preferred)
• Proven experience in campaign management grower segmentation and field marketing
• Experience working directly with growers or agricultural channel partners

Skills & Competencies

• Strong understanding of corn and rice production systems and grower behavior
• Strategic marketing and brand leadership capability
• Data-driven mindset with ability to translate insights into action
• Strong communication presentation and stakeholder-influencing skills
• Project and budget management capability
• Willingness to travel extensively to field locations
• Proficiency in MS Office; familiarity with CRM or marketing automation tools is an advantage

Key Performance Indicators (KPIs)

• Market share growth (corn and rice)
• Portfolio and NPI performance
• Brand health and NPS
• Grower acquisition conversion and retention
• Campaign ROI and lead conversion rates
• Grower engagement levels (events digital platforms loyalty programs)

Additional Information

• Travel Requirements:   50-60%
• All applicants must be eligible to work anywhere in the Philippines

Additional Information :

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Learn more about our D&I initiatives here: Work :

No

Employment Type :

Full-time