Lead Consultant, Salesforce Marketing SME

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

Inviting applications for the role of Lead Consultant Salesforce Marketing SME
We are seeking a seasoned Marketing Domain SME to lead the digital transformation of our marketing operations. This individual will serve as the bridge between business requirements and technical execution specifically focusing on how Seismic Campaign Manager and Cvent integrate with Salesforce CRM and Marketing Cloud. The individual is proficient in the Campaign to Cash flow and proficient in Salesforce Technology
In this role you will lead requirement workshops for a premier banking client designing a seamless ecosystem where event data content enablement and campaign execution flow bi-directionally to drive ROI and personalized customer journeys.
In this role you will be responsible for below:

Responsibilities:
Workshop Facilitation: Lead discovery sessions with banking stakeholders to translate complex business needs into scalable technical requirements.

Ecosystem Architecture: Define the Golden Record strategy and data flow between Salesforce CRM and managed packages (Cvent Seismic and Campaign Manager).

Seismic Strategy: Architect the content enablement strategy. Ensure that sales teams have the right collateral at the right time within the CRM and that engagement data flows back to Marketing for lead scoring.

Campaign Management: Optimize the integration of Campaign Manager to streamline end-to-end execution ensuring compliance and auditabilitycritical for the banking sector.

Event Lifecycle Management: Leverage the Cvent managed package to automate event registration attendee tracking and post-event follow-ups within the Salesforce ecosystem.

SFMC Integration: Ensure all third-party data is actionable within Salesforce Marketing Cloud for journey building and advanced personalization.
Qualifications we seek in you!
Minimum qualifications / Skills

BS/MS degree in Computer Science or related technical field involving coding or equivalent work/technical experience.

Salesforce CoreDeep expertise in Salesforce Sales/Service Cloud and the behavior of Managed Packages (installing configuring and troubleshooting). Salesforce Admin Salesforce Sales Cloud and Marketing Cloud certifications
Marketing CloudProven experience with SFMC (Connectors Journey Builder Automation Studio).
Specialized ToolsHands-on experience with one or 2 of these Cvent (Event-to-Lead flow) Seismic (LiveDocs/Contextual Content) and Campaign Manager.
Banking AcumenUnderstanding of data privacy (GDPR/CCPA) SOC2 compliance and the sensitivity of Financial Services data.

Preferred qualifications / Skills

Experience in Marketing Technology and/or Salesforce Consulting.
Managed Package Mastery: You understand the limitations and gotchas of out-of-the-box connectors vs. custom API builds.
Strategic Thinking: Ability to advise the client not just on how to connect tools but why a certain workflow will improve the banker-to-merchant relationship.
Communication: Elite presentation skills; ability to command a room of VPs and Developers alike.

What Success Looks Like
Data Flow: A world where a client registers in Cvent triggers a Thank You journey in SFMC and notifies a Banker in Salesforce with a Seismic pitch deck tailored to that clients interestsall automatically.
Adoption: Designing interfaces that Bankers actually want to use.
Governance: Establishing a robust framework for campaign tagging and reporting.

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.