Own product positioning messaging and value propositions across all apps web platforms and marketing campaigns.
Optimize the end-to-end user journey and customer funnels to improve subscription conversion and engagement.
Deep dive into payment gateway flows product features and landing pages to minimize user churn and maximize onboarding efficiency.
Lead Go-To-Market (GTM) strategies for new features content launches and subscription plans.
Partner with performance marketing and analytics teams to scale growth strategies across Meta Google YouTube and app campaigns.
Manage CAC ROAS and conversion rates while maintaining organic customer funnels across multiple territories.
Own the SEO/ASO strategy and app store merchandising to drive organic traffic and installs.
Lead CRM strategy across email push and in-app channels to design onboarding engagement and win-back journeys.
Drive a strong culture of A/B testing and experimentation to inform product roadmap pricing and packaging
Requirements
810 years of experience in product marketing specifically within subscription-based consumer businesses.
Proven track record of scaling organic subscriptions and improving Lifetime Value (LTV).
Hands-on expertise in performance marketing SEO/ASO CRM and marketing analytics.
Deep understanding of funnels attribution cohorts and retention metrics.
Experience in OTT Media Real Money Gaming or Consumer-Tech platforms is highly preferred.
Familiarity with growth tools such as GA4 Firebase Appsflyer Mixpanel CleverTap or MoEngage.
Previous experience managing international markets (e.g. US Middle East) is a plus.
Comfort working in high-ownership fast-paced environments.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
Own product positioning messaging and value propositions across all apps web platforms and marketing campaigns.Optimize the end-to-end user journey and customer funnels to improve subscription conversion and engagement.Deep dive into payment gateway flows product features and landing pages to minimi...
Own product positioning messaging and value propositions across all apps web platforms and marketing campaigns.
Optimize the end-to-end user journey and customer funnels to improve subscription conversion and engagement.
Deep dive into payment gateway flows product features and landing pages to minimize user churn and maximize onboarding efficiency.
Lead Go-To-Market (GTM) strategies for new features content launches and subscription plans.
Partner with performance marketing and analytics teams to scale growth strategies across Meta Google YouTube and app campaigns.
Manage CAC ROAS and conversion rates while maintaining organic customer funnels across multiple territories.
Own the SEO/ASO strategy and app store merchandising to drive organic traffic and installs.
Lead CRM strategy across email push and in-app channels to design onboarding engagement and win-back journeys.
Drive a strong culture of A/B testing and experimentation to inform product roadmap pricing and packaging
Requirements
810 years of experience in product marketing specifically within subscription-based consumer businesses.
Proven track record of scaling organic subscriptions and improving Lifetime Value (LTV).
Hands-on expertise in performance marketing SEO/ASO CRM and marketing analytics.
Deep understanding of funnels attribution cohorts and retention metrics.
Experience in OTT Media Real Money Gaming or Consumer-Tech platforms is highly preferred.
Familiarity with growth tools such as GA4 Firebase Appsflyer Mixpanel CleverTap or MoEngage.
Previous experience managing international markets (e.g. US Middle East) is a plus.
Comfort working in high-ownership fast-paced environments.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
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Posted on:
10 hours ago
Vacancies:
1 Vacancy
