Employer Branding & Talent Marketing Specialist
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ABOUT THE TEAM
The Employer Branding & Talent Marketing team strengthens how H&M shows up to current and future colleagues. We translate our brand ambition into clear consistent employer branding and talent marketing across global and local touchpoints. Working across content channels and regional enablement we partner closely with Talent Acquisition Communications Brand and markets to ensure our Employer Brand is relevant onbrand and activated consistently worldwide.
ABOUT THE ROLE
As a Talent Marketing Specialist you will serve as the content strategist and recruitmentmarketing writer for H&M Groups global Employer Branding & Talent Marketing team. You will turn our brand direction EVP development and talent priorities into clear compelling fashionaligned content that resonates with talent audiences worldwide.
Youll work closely with our Social & Digital Media Specialist Visual Content Producer and Communications teams to ensure every touchpointincluding career site job ads CRM talent pools and socialis consistent relevant and designed to engage and drive conversions with key talent segments.
This role is ideal for someone who has talent marketing experience and understands how to engage a fashionminded cultureaware audience and can turn insights into content that attracts and inspires future colleagues.
WHAT YOU WILL DO
- Content Strategy & Messaging: Develop clear onbrand messaging for key talent groups and campaigns. Translate our Employer Brand and EVP direction into simple scalable content frameworks used across channels and markets.
- Recruitment Marketing Content: Write and adapt content for job ads campaign pages CRM journeys talent pools and landing pages. Create headlines hooks and shortform copy tailored to fashionminded and cultureaware audiences.
- ChannelAdapted Content (in partnership): Own the messaging and collaborate with:
- Social & Digital Media Specialist to adapt content for Instagram YouTube LinkedIn Life and paid/organic formats.
- Visual Content Producer to shape briefs scripts and storylines for video photo and evergreen assets.
- Communications to ensure alignment with relevant editorial and corporate narratives.
- Career Site CRM & Candidate Experience: Shape careersite messaging and content structure. Refresh job ads automessages microcopy and other recruitment touchpoints to improve clarity consistency and conversion.
- Global Enablement: Develop toolkits templates and copy libraries that support global and regional activation. Provide scalable onbrand content for seasonal hiring campaigns and priority talent groups.
WHAT YOU BRING TO THE TABLE
- Strong writing skills: clear bold on-brand shortform content tailored to key talent segments.
- Content strategy ability: able to translate brand direction and EVP themes into simple scalable messaging for campaigns talent groups and global markets.
- Collaborative mindset: comfortable working with TA Brand Comms Creative People Tech and regional teams to align messaging across touchpoints.
- Channel awareness (not ownership): Understand how content needs to adapt for social digital and in-store/print.
- Curiosity for colleagues and culture: interest in talent trends inclusive storytelling and the experiences of potential and current colleagues
- Handson structured approach: able to balance strategic thinking with practical execution in a fastmoving global environment.
Experience from retail or other large peopleintensive organisations is valued and we welcome diverse backgrounds from marketing recruitment or communications.
WHY YOULL LOVE WORKING HERE
At H&M Group we are proud to be a vibrant welcoming and valuesdriven company.
Youll have the opportunity to:
- Help shape how millions of people experience H&M Group as an employer
- Work with Employer Branding and Talent Marketing at true global scale
- Collaborate with experts across People Brand Marketing and Communications
- Build experience that opens doors across a complex multinational organisation
- Be part of a team that believes in people teamwork and continuous improvement.
ADDITIONAL INFORMATION
This is a full-time permanent position based at our office in Liljeholmen and you will report to the Manager of Employer Branding & Talent Marketing. Please submit your CV in English as soon as possible.
We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
JOIN US
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
H&M, as a fashion brand, offers the latest styles and inspirationsfrom trendy pieces and unique collaborations with designers to wardrobe essentials at affordable prices. Our business concept is to deliver fashion and quality at the best price, sustainably. To learn more about H&M, ... View more
