Marketing and Communications Specialist

Marketing and Communications Specialist
(Marketing Communications Professional III)

Compensation and Benefits

Anticipated Hiring Salary Range: $5877 - $5994 per month

Full CSU Classification Salary Range: $5877 -$8561 per month

• This is a full-time probationary exempt position.

The CSU system provides a comprehensive benefit package that includes medical dental and vision plans membership in the California Public Employees Retirement System (CalPERS) sick and vacation time and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Job Summary

University Marketing and Communications is Fresno States central strategic marketing and communications office. Housed in the Office of the President University Marketing and Communications (MarComm) develops and distributes compelling content that builds trust understanding and support for the university. MarComm tells the Fresno State story and engages a broad range of key audiences championing Bulldog spirit and elevating the institutional brand locally nationally and across the globe.

Reporting to the Director of Strategic Communications and under the general guidance of the Vice President for Student Affairs and Enrollment Management the Marketing and Communications Specialist serves as the lead communicator for prospective and current students by executing targeted marketing and communications strategies that support recruitment retention and student engagement.

The Marketing and Communications Specialist serves as the primary liaison between the division of Student Affairs and Enrollment Management and central Marketing and Communications. The position builds and maintains strong working relationships with the vice president associate vice presidents directors and staff to source content and advance division priorities while providing guidance on communications and marketing best practices aligned with university-wide campaigns. The specialist proactively identifies develops and produces stories and content that highlight the divisions programs services and impact.

Key Qualifications

• Knowledge of:
  • Strategic communications and marketing principles used to plan and execute multi-channel campaigns that support organizational goals including audience growth engagement and retention.
  • Integrated communications channels and platforms including digital web email social media and content marketing.
  • Audience segmentation and lifecycle-based messaging including the use of customer or constituent relationship management (CRM) systems to deliver targeted communications.
  • Associated Press style and standard editorial practices for writing editing and proofreading content across digital and print platforms.
  • Organizational operations and current issues with the ability to identify timely communications opportunities that increase visibility and engagement.
  • Data-informed marketing practices used to assess performance and strengthen campaign effectiveness.
  • Office productivity tools and digital collaboration platforms including Microsoft Office Google Workspace and marketing or communications technologies.
• Skill/Ability to:
  • Develop implement and manage communications and marketing campaigns programs and workflows aligned with the universitys mission brand and strategic priorities including recruitment retention and student engagement campaigns.
  • Write edit and proofread clear compelling content across formats demonstrating strong storytelling journalistic judgment and editorial precision.
  • Coordinate and manage multi-channel campaigns across email CRM web social media and digital platforms in collaboration with central Marketing and Communications.
  • Manage multiple projects and deadlines effectively while maintaining accuracy consistency and attention to detail.
  • Apply best practices and emerging trends to recommend and support continuous improvement in communications approaches.
  • Use CRM and email marketing tools to develop edit and manage audience-targeted communications in collaboration with enrollment and recruitment partners.

To view the full list of qualifications and job responsibilities please click the Position Description button above.

Education and Experience

• Equivalent to a bachelors degree in a related field.
  • Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Four years of progressively responsible professional experience in professional writing editing and media management or related experience.
  • Preferred Skills:
    • Experience supporting or executing audience-focused marketing or communications campaigns including recruitment retention or engagement efforts.
    • Familiarity with CRM email marketing or other audience-targeting platforms in a complex collaborative environment.
    • Experience developing communications for diverse audiences across digital channels is a plus.

Department Summary

University Marketing and Communications promotes and elevates Fresno States brand championing Bulldog spirit through strategic and compelling storytelling that inspires a broad range of audiences to engage with and support the university.

Deadline & Application Instructions

Applications received by February 11 2026will be given full consideration by the search committee.

• Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click Apply Now to complete the employment application for California State University Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resumé/vitae 2) a cover letter that addresses their specific qualifications and interest and 3) contact information for three professional references.

Fresno State

California State University Fresno is one of 23 campuses in the California State University System. The Universitys mission is to boldly educate and empower students for success through our values of Discovery Diversity and Distinction. The current student population is more than 25000 including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state nation and across the globe.

Metropolitan Fresno with a multi-ethnic population of over 527000 is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite Kings Canyon and Sequoia National Parks San Francisco Los Angeles the Monterey Peninsula beaches sailing lakes and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.

Equal Employment Opportunity Information

California State University Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and Orders 1096 and 1097 prohibit discrimination harassment and retaliationon the basis of a protected status: race color religion national origin ancestry age sex (including gender identity) sexual orientation marital status pregnancy mental disability physical disability medical condition and covered veteran status. Fresno States commitment to diversity informs our efforts in recruitment hiring and retention. We are proud to be an affirmative action and equal opportunity employer.

COVID19 Vaccination Policy

Per theCSU COVID-19 Vaccination Policy it is strongly recommended that all employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age medical condition and other relevant indications. Questions may be sent to.

Supplemental Information

Following a conditional offer of employment a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a designated position under the California State Universitys Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)