Paid Media Effectiveness & Planning Advisor

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Job Description:

Paid Media Effectiveness & Planning Advisor

We are ready to take this game to the next leveland needsomeonepassionate tooversee the monitoring and analysis of digital media campaign data and provides OLGLoB/Brand teams with internal access to digital media reporting platforms allowing for real time media metric reports for timely sharing of data and insights.The role contributesto cross-functional data sharing initiatives to align media insights with broader business strategiesand is akey contributor to the integration of artificial intelligence (AI) and machine learning (ML) tools into media performance analysis for predictive campaign optimization.

YOUR ROLE IN THE GAME

Reporting to theDirector Paid Media Effectiveness Planningyou will be empowered to:

• Be aSME for the digital line of businessutilizinga deep understanding of businessobjectivesto provide media consulting guidance and recommendations across digital product teamsin order toenhance performance success metrics.

• Bridge media data-based consumer insights and business strategy for digitalportfoliowithreal timeaccess to media data allowing product teams to marry Brand Data with Media Data to help make informative decisions and optimizations.

• Monitor media budget and spend activity providing pacing reports to internal teams on a frequent basis and liaising with finance to ensure billing is aligned to media spend.

• Activate OLGs digital media innovation roadmap managing and continuallyoptimizingthe tech stack to advance media effectiveness by acting as the connective tissue between productsmarketingand other engaged parties (i.e.OLG Enterprise Analytics media agencies tech consultants digitalplatforms)including:

• Campaign analysis

• Market Mix Modeling

• Social Analytics

• Search Analytics

• Media Optimization

• Site Analysis

• Collaborate with Enterprise CX team to align media campaigns with enterprise customer journey mapping and touchpoints.

• Spearhead the integration of artificial intelligence (AI) and machine learning (ML) tools into media performance analysis for predictive campaign optimization in collaboration with Media Partner and Enterprise Analytics as.

• Develop the Enterprise Media Newsletter ad hoc presentations overviews and tactical POVs that explain in detail media performance results to internal stakeholders.

• Developappropriate testingscenarios todeterminekey insights and answers to key business questions.

• Lead cross-functional workshops and training sessions for productteams toenhance data literacy and increase use of data to support informed decision making.

• Oversee technology implementation configuration and processes related to media performance data; contribute to the procurement ofnew technologiesrelated to media performance analysis as.

WHAT YOUBRINGTO THE GAME

Education &Experience:

• University degree or equivalent in Business Administration Media Management CommunicationMarketingor a related field;social media certification (Google/Facebook) preferred

• 5 years of direct experience with digital media technologies or within the digital media function of an advertising agency or a largewell-establishedorganization with significant digital media investments. Experience integrating Artificial Intelligence and Machine Learning tools into media performance analysis.

RelevantSkills:

• Attention todetail

• Collaboration

• Communication

• Criticaland analyticalthinking

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity diversity and inclusion: Core to OLGs culture empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you interested applicants please apply online by February 6 2026.

#LI-Onsite

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.