Comms Planning Director

The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals.

In partnership with strategy media creative and marketing science you will develop customer-centric connection plans that inform both our media and creative teams. Youll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Comms/Connections Planning is about inspiring breakthrough ideas and driving how they come to life. Its about being able to look at the market opportunity define the target in fresh and interesting ways and know how to take full advantage of media capabilities.

Comms/Connection Planning Deliverables: campaign architecture go-to-market audience segmentation & messaging idea mechanism strategic story acts over time sequential and re-targeting messaging etc.

You Will:

• Develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid owned and earned ecosystem.
• Ground all plans in audience insights and their reality altitudinally and behaviorally
• Work with media strategy and activation teams to ensure comms frameworks are grounded in proposed media plans and other realities
• Lead plans that are a combination of proven and innovative tactics that meet campaign goals
• Ensure plans link to desired KPIs and guide measurement strategies
• Create a comms foundation that guides best in class precision work
• Ensure buy-in amongst all required teams and partners
• Present and defends the comms plan generates confidence that the plan will deliver on results while unlocking creativity.
• Provide thought leadership both internally and externally on emerging trends and comms best practices.
• Be proactive about identifying new communication opportunities and work with account partners & strategic leads to uncover and unlock scope.
• Serve as a bridge and partner between all channel partners; media social comms Strategy creative to define and shape a coordinated campaign roll-out across paid owned and earned shared touchpoints.
• Translate the creative idea into a comms idea; that guides how the campaign should come to life
• Define the overall structure story beats aligning touchpoints to each phase while clearly defining the roles they need to play
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Own consumer insights and inspire tactical representations of strong clear media strategies
• Maintain communication and develop strategic partnerships with key partners clients partner agencies peers etc.

Your Key Capabilities:

• A chameleon. Part strategy part media part creative.
• Consumer first mindset and orientation
• Proven modern marketing mindset: Ecosystem & performance driven
• Strong partnership & collaboration skills
• Strong presentation skills written & spoken
• Ability to find new solutions to known problems
• Strong facilitation skills. Proven ability to run effective workshops.
• Strong sense of accountability and ownership. Has the ability to work independently.
• Can make the complicated simple to understand.
• Ability to work in fast paced and unpredictable projects
• Ability to gain client confidence & trust and develop strong working relationships with other agency partners

You Have:

• Bachelors degree in Communications Advertising Media and/or related field
• Minimum 8 years of experience in media or strategic planning that involves channel planning audience strategy and client presentation
• Deep experience working within integrated client-facing teams
• Ability to make operational and investment recommendations and decisions
• Must love close relationships with clients and be able to identify and run towards the future and not simply deliver the ask
• Professional presence; can lead a team by example
• Excellent leadership and presentation skills
• A thorough understanding of marketing communication channels

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings filter keywords during the review of prospective candidates and in some cases transcribe interviews with our recruiters. Human review remains central to the process and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Director