Marketing Program Manager, Physician Engagement

Job Description

UW Medicine Strategic Marketing and Communications has an outstanding opportunity for a Marketing Program Manager to join their team.

UW Medicine Strategic Marketing & Communications

At UW Medicine we work to improve health for all people through excellence in clinical research and education and training programs. As the only comprehensive clinical research and learning health system in the five-state WWAMI (Washington Wyoming Alaska Montana Idaho) region UW Medicine provides the most up-to-date care for each individual patient leads one of the worlds largest and most comprehensive medical research programs

and provides innovative learning programs for students trainees and practitioners in the health professions.

UW Medicines Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicines mission to improve the health of all people. We advance UW Medicines mission by creating connections to the discoveries knowledge and care that improve peoples lives. Our team is comprised of 50 dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine including brand and marketing strategy news and media relations

internal and crisis communications web development UX/DX strategies social media writing and graphic design.

Our success lies in our core values: respect teamwork creativity continuous improvement and focus on all people that are reflected in all that we do.

Position Purpose:

The Marketing Program Manager Physician Engagement (Program Manager) leads the development and execution of marketing programs that engage external referring physicians community providers and internal physician audiences. This role translates UW Medicine clinical access and service line strategies into targeted physician-facing programs that strengthen relationships support referrals and improve awareness and utilization of UW Medicine services.

Reporting to the Senior Director of Marketing the Program Manager partners closely with internal stakeholders such as services line leaders and clinical leaders Outreach and cross-functional marketing and communications teams to plan manage and measure integrated physician engagement programs aligned with UW Medicines strategic priorities.

Position Complexities:

This position plays an integral role in developing marketing campaign strategies to reach physician and provider audiences. The Program Manager must balance a range of strategic priorities across multiple stakeholder groups with varying goals and expectations. The person must be able to work independently and often with ambiguity. The Program Manager builds and sustains trusted relationships which involves continuous engagement and using people skills to influence without delegated authority. Additionally this position will require the ability to measure program effectiveness in a non-transactional environment (such as through physician behavior).

This role requires overseeing the work of both internal teams and external vendors while managing project scope timelines budgets and brand standards. The integration of relationship management program oversight and content development makes this a multifaceted role requiring the ability to multi-talk and work with shifting priorities.

This position is primarily a telework arrangement where the employee has both an ongoing regular telework arrangement but occasionally will need to attend ad hoc days as directed by manager and once per month for SMC All Team Meeting. The University worksite in Seattle remains the official work location.

Position Dimensions and Impact to the University:

This position plays a pivotal role in shaping how physicians experience and engage with UW Medicinesupporting access to expertise strengthening referral relationships and advancing UW Medicines mission and thought leadership across the region.

Position Responsibilities:

Relationship & Stakeholder Management (30%)

• Serve as a primary marketing partner to physicians service lines and Physician Relations teams to support physician engagement and referral initiatives. Collaborate with internal stakeholders to understand business goals clinical priorities access changes and provider updates.
• Develop marketing campaigns using email newsletters and curated content distributed through third party vendors.
• Build trusted relationships with internal stakeholders that support strategic alignment effective communication and long-term physician engagement.

Program Management (30%)

• Work with Senior Marketing Managers to establish marketing priorities.
• Lead physician marketing programs end-to-end including planning execution optimization and team performance evaluation.
• Manage timelines scope budgets resources and workflows across multiple concurrent initiatives.
• Coordinate and manage work across creative digital content analytics web and external vendors to ensure timely on-brand delivery.
• Ensure projects align with UW Medicine strategy and marketing standards.

Content & Channel Strategy (20%)

• Develop and oversee physician-focused messaging and materials across digital print events and targeted outreach channels.
• Ensure content is clinically accurate compliant and aligned with service line and system priorities.
• Support physician education related to new services access pathways care models and referral processes.
• Oversee physician-facing web and referral resources to support ease of referral transfers and provider connections.

Measurement & Analytics (20%)

• Define and track success metrics for physician engagement programs including awareness engagement referrals and access utilization.
• Partner with SMC analytics and operations teams to assess program performance and ROI.
• Use data and physician feedback to continuously refine strategies resource allocation and program design.

Qualifications:

Required

• Bachelors degree in marketing communications business journalism or a related field.
• Five or more years of experience in marketing communications or program management.

An equivalent combination of education and/or experience may substitute for minimum requirements.

Additional Requirements.

• Proven experience managing complex cross-functional marketing programs.
• Experience working with healthcare B2B or other professional audiences.
• Strong strategic thinking writing and communication skills.
• Demonstrated ability to influence without authority and manage competing priorities.
• Comfortable navigating ambiguity and evolving business needs.
• Collaborative organized and results-driven approach.

Desired

• Experience in an academic medical center or complex health system.
• Familiarity with physician referral dynamics provider engagement or healthcare access strategy.
• Experience partnering with physicians service line leaders or clinical stakeholders.

Compensation Benefits and Position Details

Pay Range Minimum:

Pay Range Maximum:

Other Compensation:

Benefits:

Temporary or Regular

FTE (Full-Time Equivalent):

Union/Bargaining Unit:

About the UW

Working at the University of Washington provides a unique opportunity to change lives on our campuses in our state and around the world.

UW employees bring their boundless energy creative problem-solving skills and dedication to building stronger minds and a healthier return they enjoy outstanding benefits opportunities for professional growth and the chance to work in an environment known for its diversity intellectual excitement artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive respectful and welcoming community for all. As an equal opportunity employer the University considers applicants for employment without regard to race color creed religion national origin citizenship sex pregnancy age marital status sexual orientation gender identity or expression genetic information disability or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process contact the Disability Services Office at or .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.