JobDescription(JD)
Designation:VicePresident-SalesDepartment:Sales & MarketingReports To:Directors
Purpose:
To lead and drive theorganisationsrevenue generation sales strategy and market positioningacross all real-estate projects. The VP - Sales is accountable for building a high-performance in-house sales engine nurturing a strong channel partner network and ensuringoptimalsalesvelocitywitha70: requires balancing strategic oversight with hands-on execution from market mapping and budgeting to team leadership compliance and brand representation.
KeyResponsibilityAreas(KRAs)
| KRA | Description | KeyDeliverables/KPIs |
| &Revenue Achievement | Design and implement sales plans to achieve quarterly and annual targets for all projects. Maintain70:30DirectvsChannel Sales ratio. | -Achieve25salesatlaunchand 6salesperquarterpost-launch-Maintainapproved sales ratio (variation only with Directorapproval) |
| &Leadership | Recruittrainandleada completein-housesales ecosystem (Marketing Pre-SalesClosuresCRM). | -Teamhiringcompletedwithinplan timelines- 80% staff target achievement- Attrition < 10% |
| Development | Identifyand onboard RERA-registered channel partners;maintainstrong relationshipstodrivesales. | - Number of active partners 50 perproject-Channelsalesclosure contribution 30% of total sales |
| 4. Market Intelligence&Positioning | Conduct competitive project analysisanddefinepricingUSP and marketing narrative. | -Quarterlymarketmappingreport- Pricepositioningandsalesvelocity alignment with market data |
| 5. Marketing & BrandDirection | Oversee development and approvalofmarketingcollaterals (flyers brochures videoshoardings). | - Timely release of marketing assets-Allcreativesapprovedby VP Sales prior to publishing |
| &ROIAccountability | Manage marketing and sales budgetsmax2%ofproperty sale value (all inclusive). | -Quarterlybudgetutilisation2% cap- In-house incentives 0.2% per sale- Expense-to-result ratio review each quarter |
| &CRMGovernance | Establishrobust lead-managementand confidentialCRMSOPsto prevent leakage. | - 100% lead traceability and confidentialitycompliance-SOP audit pass each quarter |
| 8. Legal &Documentation Alignment | FinaliseEOIBookingFormsCP Agreements with Legal andDirectors. | -Templatesstandardisedbefore launch- Zero legal deviation in customer documentation |
| &BrandEngagement | Plan and execute Channel Partnermeetsandsalesevents. | - Minimum 1 major CP event per quarter-75%attendanceoftoppartners |
| &Performance Review | Maintain weekly sales dashboardsandmonthly management reports. | -Accuratereportsubmissionby1st week of each month- Variance analysis with corrective actions |
KPIMeasurementSummary
| Area | KPIMetric | Target/Frequency |
| SalesVelocity | Unitssold | 25atlaunch;6perquarter |
| DirectvsChannelMix | %oftotalsales | 70:30(10%onapproval) |
| BudgetAdherence | Totalmarketing&salesspend | 2%ofpropertyvalue |
Reporting&ReviewMechanism :
Weekly:SalesreviewwithDirectorsonleadstatuspipelineandclosures.
Monthly:BudgetutilisationandROIanalysisonmarketingspendvsrevenue.
Quarterly:Performanceauditonsalesvelocitydirect-channelmixandteamKPIs.
Annual:Strategicreviewofpricingproductmixandnewprojectlaunchplan.
Competency&SkillRequirements:
Proventrackrecordinreal-estatesalesleadership(launchtohandovercycle).
Expertiseinchannelpartnermanagementandhigh-ticketsalesnegotiations.
StrongunderstandingofCRMsystemsandsalesautomation.
Excellentleadershipnetworkingandpresentationskills.
Analyticalmindsetfordata-drivendecisionsandROIanalysis.
PerformanceAppraisalWeightage
AdditionalClauses
BudgetControl:Overallmarketingbudgetshallnotexceed2%ofpropertysalevalue (inclusive of commissions salaries incentives expenses).
IncentiveCap:In-housesalesstaffincentivesshallnotexceed0.2%ofthepropertysale value.
RecruitmentResponsibility:VPSalestosourcescreenandarrangeinterviewsfor in-houseteam; finalselectionand CTC jointly decided with Directors.
PerformanceOwnership:Achievementofsalestargetswithindefinedtimeframesis sole responsibilityofVP Sales.
Confidentiality:Allleadsandsalesdataaretoremainconfidentialandrestrictedwithin theorganisation.
Required Skills:
Sales & MarketingLuxuary apartment sales experinencechannel partner