Operational Sales Executive

At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic Austria Greece Cyprus & Italy and the US.

While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.

Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for

If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.

Role Purpose:

To grow National Lottery (NL) returns to good causes by providing proactive support to all customers in line with the agreed departmental KPIs ensuring that all our retailers optimise sales opportunities.

Department Description:

The Customer and Retailer Care department provides end to end support at agreed customer service and NLC standards to all players and retail customers.

Team Description:

• The team actively manages sales and compliance for several retailers through inbound & outbound calls. Key to the teams success will be the ability to achieve targets in a profitable way.
• Ad-hoc support is provided to the wider Customer Operations team when necessary to ensure optimum levels of service are delivered.

Role Responsibilities:

• To build relationships actively promote NL and influence positive changes to retailer Lottery advocacy.
• Maximise customer contact time by making effective outbound contacts in line with outlet contact strategy through effective diary management and time planning.
• Demonstrate a good understanding of both multiple and independent retail store environments to effectively advise retailers on matters of sales growth brand promotion merchandising Scratchcard stock management & adherence to mandatory regulations (NLC).
• Demonstrate effective 2-way communication in a blended approach to working with other teams.
• Resolve various retailer NL issues as and when raised taking ownership to gain resolutions if required.
• Work in conjunction with other Allwyn Departments to provide a joined-up approach to CRM.
• To review utilise and update data records held in Allwyn CRM systems before during and after retailer and player interactions.
• Provide ad-hoc support to other operational activities initiatives and projects as required.
• Accurately update the Allwyn CRM tool
• Provide targeted inbound and outbound support to other operational activities initiatives and projects as required.
• Where necessary refer issues to relevant internal/external departments using correct escalation procedures.
• Maintain a knowledge of Allwyns operating model and keep up to date with all Lottery products games initiatives and changes to procedures.
• Act as an ambassador for Allwyn using knowledge of the organisation and our offerings to promote Allwyn in a positive way at any given opportunity.
• To deliver on any reasonable ad-hoc requests

About us

At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.

• Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
• Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10-year license.
• Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. Weve already transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission addition were working with our value chain partners to develop a net zero target date.
• Empowering every voice We believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive whether people play a game in a store or online- - because when everyone can play everyone wins.

Our people are more than colleagues - theyre winners driving positive change and making a real difference in communities.

We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

An inclusive reward offering with wellbeing at the centre

At Allwyn inclusion is built into how we care for our people. Our benefits and policies support colleaguesand their familiesat every stage of life and career. By prioritising wellbeing and belonging we create a workplace where everyone feels valued rewarded and empowered to succeed.

• Ability to use Aspect telephone systems in order to make and receive telephone calls
• Knowledge of Webchat
• Understanding of the mechanics of all National Lottery games and products
• Ability to extract and input data into systems as appropriate so that information is logged in full in line with Data Protection Act.
• Ability to navigate around Microsoft computer systems as appropriate.

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits EV Scheme Money Coach Will Writing Mortgage Advice Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity Paternity Adoption)
• Wellness Allowance 500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

Required Experience:

IC