Sr. Program Manager, Sponsorships, Twitch Ads

Twitch is the worlds biggest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video Audio Display advertising and through custom content integration and sponsorships.

As a Senior Program Manager for Twitch Ads at Amazon you will oversee and execute high-profile sponsorship programs for premium brands. You will be responsible for end-to-end program management ensuring sponsorship commitments and key milestones are met while delivering exceptional client service. You will work closely with internal cross-functional teams to drive successful outcomes for each program. With your consultative approach and deep understanding of the digital advertising landscape you will provide strategic guidance to maximize value for both clients and Twitchs advertising ecosystem.



Key job responsibilities
- Drive strategic oversight of premium brand sponsorship programs ensuring successful delivery while identifying growth opportunities
- Own and develop executive-level relationships with key clients focusing on building trust and driving long-term partnership value
- Orchestrate cross-functional collaboration to deliver exceptional sponsorship programs that exceed client expectations
- Define and track program KPIs with sponsors to demonstrate clear ROI and build compelling cases for renewal
- Lead quarterly and annual business reviews showcasing program success and presenting strategic recommendations
- Develop and execute strategic roadmaps for each sponsor to drive partnership growth and retention
- Partner with Account Executive and Account Management teams on account strategy and expansion opportunities
- Proactively monitor industry trends and sponsor needs to recommend innovative solutions for program enhancement

A day in the life
In this dynamic role you might:
- Lead internal team syncs to align on program updates and sponsor communications
- Drive weekly sponsor calls to review deliverables provide guidance and strengthen relationships
- Collaborate with stakeholders to solve program challenges and identify creative solutions
- Plan and execute strategic sponsorship activations with internal teams
- Optimize measurement frameworks to demonstrate program ROI and success
- Prepare insights and recommendations for quarterly business reviews
- Partner with Account Team to develop strategic expansion opportunities

This role blends strategic thinking relationship building and program execution while requiring strong communication skills to drive successful outcomes for your sponsors.

About the team
Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products countries and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

- 6 years of program or project management experience
- Experience owning program strategy end to end delivery and communicating results to senior leadership
- Experience using data and metrics to determine and drive improvements

- 6 years experience managing strategic client relationships and long-term partnership programs
- Proven track record of building and maintaining relationships with multiple stakeholders both internal and external
- Strong analytical and technical skills including advanced proficiency in PowerPoint and Excel
- Demonstrated ability to independently prioritize problem-solve and manage escalations effectively
- Excellence in written and verbal communication including executive-level presentations
- Track record of thriving in fast-paced environments while managing multiple high-priority initiatives
- Strong collaboration skills with ability to influence cross-functional teams without direct authority

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 127200.00 - 185000.00 USD annually
USA NY New York - 127200.00 - 185000.00 USD annually