Head of Programmatic Sales Strategy , Live Sports

Lead the U.S. go to market sales strategy for all programmatic advertising within the Live Sports Sales team. Work cross functionally to develop our annual and long-term strategy for integrating programmatic capabilities and products within our live sports portfolio. Be an expert in the automated digital landscape to identify optimal deal structures pricing properties customers and marketplace positioning as we scale automation in live sports video advertising.

Key job responsibilities
Maintain firm grasp of the video advertising landscape inclusive of marketplace dynamics investment trends competitive landscape customer adoption and the evolution of ad tech and automated media buying
Partner with Business Intelligence Sales and Pricing & Planning teams to quantify the business opportunity of integrating and scaling automated ad products and deal structures across our live sports portfolio
Develop and maintain Amazons programmatic sports sales strategy inclusive of revenue and yield analysis product roadmap prospecting risk assessment and annual go-to-market (GTM) strategies
Partner with Product and Sales teams to develop and implement new-to-market products and deal structures designed to increase advertiser diversity and better monetize our first-party and third-party sports rights
Engage brand and agency customers to collect Voice of Customer (VOC) and identify new business opportunities that increase revenue and customer adoption of new products/capabilities
Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets including tactical week-to-week guidance and hands-on support
Monitor sales pacing (to budget revenue and/or other goals) product performance and Voice of Customer (VOC) to recommend adjustments to GTM strategies and/or tactical execution as needed
Partner with sport-specific GTM leads to identify and facilitate revenue growth opportunities in their annual GTM strategies
Assist in global national and regional sales enablement as needed


About the team
Amazon Advertising is standing up a sports sales team in the US who will be overseeing our biggest step into sports to date. It is an exciting time to be part of Amazon Ads as we look to establish a new way to transact around sports and streaming and how we partner with our customers.

- 5 years of developing negotiating and executing business agreements experience
- 5 years of solving problems with technology in the Media & Entertainment Industry experience
- 5 years of Go-To-Market Business Development Sales or Consulting experience
- Bachelors degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences

- Experience in Go-To-Market Business Development Sales or Consulting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133200/year in our lowest geographic market up to $220200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.