Senior Product Manager , Web Content Management

The Senior Product Manager for Web Content Management is a strategic digital leader responsible for shaping and advancing the enterprise customer portalCFA Institutes primary logged-in experience for all individual customers. This role will drive the evolution of our authenticated web experience to be intuitive personalized AI-enabled and aligned with enterprise priorities across membership learning certification and professional development.

The ideal candidate brings deep expertise in digital product management and web experience strategy with a strong interest in applying AI-driven insights and automation to improve customer journeys content relevance and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem including enterprise personalization and emerging AI capabilities that improve discoverability engagement and user satisfaction.

What Youll Do

Product Strategy & Vision

• Define and maintain the strategic roadmap for the enterprise customer portal and authenticated web experience.

• Incorporate AI-driven opportunities such as intelligent content recommendations predictive user needs or automated insights into experience strategy.

• Assess market and technology trends including advances in AI-powered personalization search analytics and content management to ensure CFA Institute stays ahead of industry standards.

Product Lifecycle Ownership

• Own the end-to-end lifecycle for the customer portal including discovery requirements definition prioritization delivery and iterative optimization.

• Develop an actionable data- and AI-informed product roadmap aligned with business and user needs.

• Translate business goals into product objectives KPIs and measurable success criteria including goals for AI-assisted engagement improvements.

Customer & Stakeholder Engagement

• Lead discovery activitiesincluding interviews and user researchto identify needs pain points and opportunities for digital and AI-supported improvements.

• Partner with Marketing Learning Certification Member Services Technology and Data & Analytics to enable customer journeys that increasingly leverage AI-driven insights and personalization logic.

• Communicate product strategy decisions and progress clearly to stakeholders across the enterprise.

Execution & Delivery

• Own and manage the product backlog ensuring user stories incorporate AI capabilities data requirements and personalization considerations where relevant.

• Write high-quality user stories and acceptance criteria for engineering teams implementing content personalization and AI-enabled features.

• Partner with engineering UX architecture and AI/ML teams to ensure solutions are user-centered technically sound ethically responsible and aligned with governance standards.

• Support all sprint ceremonies including backlog grooming sprint planning and retrospectives.

Enterprise Personalization Capability

• Lead the product strategy for enterprise personalization including rule-based and AI-driven models that enhance relevance and engagement.

• Partner with Data Analytics and MarTech teams to define segmentation targeting experimentation and the foundations for machine-learning-powered personalization.

• Identify emerging technologies (e.g. recommendation engines content automation tools behavioral intelligence) that can improve the logged-in experience.

Performance & Optimization

• Define KPIs for portal performance engagement usability and AI-based personalization outcomes.

• Leverage analytics and AI-assisted insights to evaluate content performance user behavior journey friction points and engagement opportunities.

• Use qualitative and quantitative dataincluding predictive analyticsto guide prioritization and iterative improvements.

• Ensure accessibility localization SEO governance and content integrity are upheld across all enhancements.

Cross-Functional Leadership & Influence

• Serve as a trusted collaborator across business and technology teams to ensure the customer portal supports enterprise-wide journeys and digital objectives.

• Evangelize the responsible use of AI to enhance customer experience decision-making and operational efficiency.

• Represent the product in governance processes portfolio planning and enterprise digital transformation efforts.

What Were Looking For

• Bachelors degree in computer science or related discipline

• Minimum of 10 years of experience in Information Technology with at least five years of demonstrated experience in leading testing and QE teams.

• Deep expertise with industry automated testing tools.

• Experience in developing testing strategy plans and test with end to end (E2E) testing systems and integrated testing.

• Experience working in and across both agile and waterfall Software Development Life Cycles (SDLC) including SCRUM and Scaled Agile Framework (SAFe).

• Strong knowledge and experience with build management tools software configuration management systems and/or source code version control systems technical architectures and testing software and automation

• Ability to create new and unique ideas and an entrepreneurial spirit a plus.

• Experience in project management with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery.

• Strong cross-functional partnership skills and ability to assess and evaluate priorities including information gathered from multiple sources.

• Fluency in English required global cultural orientation and working experience preferred.

At CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected salary range: $133000 - $200000 per year. All salary ranges are subject to adjustment based on experience education and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% employer contribution to a 401(k) or pension plan and a comprehensive medical benefits package.

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio-economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

If due to a disability or current medical condition you need an accommodation or assistance to complete a job application you can request one at any stage of the recruitment process. Please send an email to noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

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