Manager, Digital & Performance Marketing

Relocation Assistance Offered Within Country
Job Number#171166 - Mumbai Maharashtra India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Job Summary

In this role the successful candidate will be responsible for leading the digital hub for Colgate Palmolive India across brands to achieve brand outcomes and business growth. The candidate will be responsible for setting KPIs managing execution of digital plans monitoring their performance output as well as business/performance outcomes. The candidate will also be responsible for all media execution on select premium brands (this will cover traditional media as well.

Candidates KPIs will be related parameters that quantify digital media efficiency media effectiveness and their impact on business candidate will work with the brand/marketing teams within the company in building best-in-class Digital media strategy & priorities on what is one of Indias largest advertisers. The job requires the candidate to work in partnerships with existing agencies. The Digital lead will need to build trust and rapport with internal stakeholders and external agencies alike. The candidate must develop influence without reliance on formal authority across stakeholders (brand teams agency partners media houses finance teams and CP leadership).

Responsibilities:

Responsible for the development of the Digital strategy across different channels/platforms (eg: Online video social media & influencer strategy) based on a consumer journey.

• Strategic Development:
  • Lead the development and implementation of comprehensive digital media strategies.
  • Ensure alignment of digital strategies with brand experience goals and business growth objectives.
  • Utilize consumer journey analytics to inform strategy across different digital channels including online video social media and influencer strategies.
• Execution and Optimization:
  • Ensure monthly media briefing is managed as per agreed timelines work with media agency to have the media plans shared on time evaluate and approve monthly media plans (all touchpoints). Align plans with Brand Managers and ensure creative agencies fill the Material requisition accurately & timely
  • Weekly check-in on plan deliveries and creative optimisations where necessary
  • Set and monitor KPIs across consumer journeys to optimize both top and down-funnel objectives.
  • Integrate off-platform plans with eCommerce activations to drive traffic and conversions.
  • Identify data-driven insights to continuously enhance digital campaign performance.
• Cross-Functional Collaboration:
  • Work closely with brand marketing and eCommerce teams to ensure cohesive digital strategies.
  • Collaborate with external agencies and internal stakeholders to scale digital initiatives effectively.
• Innovation and Trend Adoption:
  • Drive digital transformation by challenging teams with innovative thinking and planning approaches.
  • Keep abreast of digital media trends to refine and optimize media effectiveness.
• Capability Building:
  • Build capabilities of brand and marketing teams through training programs digital days and other interventions

• Owned media management: the candidate will also hold accountability for the owned media assets like the work on the Website SEO and SEM. There will be close working with the divisional team for this workstream.

He/She will also be expected to collaborate with the CRM lead to have strong FPD data usage in our brand plans.

• Agency and Budget Management:
  • Manage digital agency relationships for media planning and creative development.
  • Work with finance teams to oversee digital media budget and ensure efficient billing processes.

Requirements:

• Bachelor degree and above
• Masters degree in Marketing Media/Communication preferred

Preferred:

• 5 years of experience in digital marketing
• Direct experience on digital planning/buying across all platforms
• Integrated campaign planning (assigning roles to channels such as social video search influencer)
• Must have some experience in performance digital marketing
• First hand knowledge of relevant ad tech tools and technology - Facebook ad manager Google Marketing platform Brand safety and tagging tools
• The candidate may come from an agency experience or from any other organization where he/she has done a similar role
• Sharp and sensible understanding of the Digital Ecosystem. Be able to apply innovative problem solving skills and logical analytical thinking that can connect the dots to drive results in a sustainable and scalable way
• Team players who can collaborate effectively convince influence and inspire various stakeholders to achieve structure scale efficiency and agility.
• Thrive in a dynamic and ever-changing ambiguous environment and be comfortable with unprecedented ways of working.
• Excellent written and verbal communication skills in English with ability to present thoughts in a coherent and organised manner.

Compensation and Benefits
Salary Range $ - $ USD

Pay is determined based on experience qualifications and location. Salaried employees may also be eligible for discretionary bonuses profit-sharing and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package including medical dental vision basic life insurance paid parental leave disability coverage and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employees hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions please click here.

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