Associate Product Manager Bangalore

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

JDAssociate Product Manager - Pharma

Purpose of The Role:

We are looking to appoint an innovative Product Manager for Pharma Business whowillworkcloselywithTHERAPY MANAGER todevelopandexecuteanappropriatemarketing strategy and nurture and grow the assigned brands.

Portfolio size- 50 crores on MAT basis

Therapy areas-Dermatology and Pure herbs

Therapy / Product Market Strategy and Expansion:

Design and deploy the overall product marketing strategy in line with growth objectives
Manage the product lifecycle from ideation to launch and beyond making data-driven decisions on prioritization and feature development
Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development

Manage Product portfolio and products within the business unit

Embrace digital fluency and actively drive the divisions digital initiatives by contributing innovative solutions.
Cultivate a creative mindset to ideate and launch new products that align with the divisions strategic objectives.
Set the strategic vision and roadmap for the brands aligning with overall business objectives and devise strategies to improve market shares
Analyze market trends customer needs and competitive landscape to identify opportunities for growth and innovation

Consumer Intelligence and Innovation:

Obtain insights and generate recommendations for category growth by understanding market trends through available data sources.
Customize marketing strategies and initiatives basis market intelligence seasonal requirements consumer behavior and competition tactics

Brand Equity & Communications

Drive effective marketing communications through Rx / Digital channels to maintain brand equity & awareness.
Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience

Product Manager will be based at Bangalore and reporting into the Therapy Manager.

KEY PERFORMANCE GOALS

Product / Therapy Turnover and profitability
Successful launches and penetration of new products within the category
Impact of marketing communications in obtaining mindshare and increased brand equity

Market expansion andincrease in market shares

IdealCandidate

Apharma/sciencegraduatewithanMBA(from a reputed management institution) having4 to 5 yrsyearsofexperienceinmarketing Pharma / Wellness products.
Candidate should have handled portfolio of 50 crore in his/her current role
Exposuretosalesmanagementalongthewaywillbeanaddedadvantage.
Should be very familiar with the external universe of Doctors Hospitals/Institutes Regulatory Bodies Associations and Trade Organisations.
Shouldhaveatrackrecordoflaunchingbuildingandnurturingpowerfulbrands.
Managing a large portfolio of brands and the ability to Segment markets and develop relevant positioning strategies.
Knowledge of developing robust communication strategies through various channels.
Should have prior experienceinnewproductplanningNPDNewProductLaunch.
Goodpeoplemanagementskillsalongwithcollaborativeskills

JDAssociate Product Manager - Pharma Purpose of The Role: We are looking to appoint an innovative Product Manager for Pharma Business whowillworkcloselywithTHERAPY MANAGER todevelopandexecuteanappropriatemarketing strategy and nurture and grow the assigned brands. Portfolio size- 50 crores on MA...