Senior Director, Corporate Marketing

New York City, NY - USA

Yearly Salary: $ 192000 - 252000

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Hi were Oscar. Were hiring a Senior Director to join our Corporate Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role:

Were seeking a bold strategic and mission-driven Head of Corporate Marketing to shape how we show up across the healthcare landscape. This leader will drive our corporate brand narrative (in partnership with communications and brand) digital presence events strategy and strategic marketing initiatives that strengthen trust credibility and connection with members employers partners and communities. This role will partner closely with our Corporate Communication Brand and Creative teams as well as the Marketing leaders attached to Oscars line of business (Insurance Marketing and Marketplace Marketing) to drive a cohesive unified brand strategy across the entire businessensuring our mission values and impact come through clearly and powerfully in every channel.

You will report into the VP Communications and Brand.

Work Location: This position is based in our New York City office requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $192000 - $252000 per year. You are also eligible for employee benefits participation in Oscars unlimited vacation program company equity grants and annual performance bonuses.

Responsibilities:

Brand Leadership & StrategyPartner with Corporate Communications Brand and Creative teams plus the VP of Insurance Marketing and VP of Marketplace Marketing to shape a unified brand vision and cross-company narrative.
- Define and evolve our brand identity positioning and system to reflect the realities challenges and possibilities of healthcare.
- Build messaging frameworks that empower all teams to communicate with clarity humanity and consistency.
- Develop long-range brand strategies that support company growth improve experience and differentiate us in a complex competitive healthcare environment.
- Corporate Digital Presence & ReputationOwn all corporate digital assetsincluding the corporate and business websites blogs and flagship brand platforms.
- Strengthen and steward the companys digital reputation across channels where consumers employers partners and regulators form perceptions.
- Build and execute SEO strategies and AI-driven approaches that boost authority visibility and trust in a crowded healthcare market.
- Events Community & PartnershipsOwn the corporate events portfolio and strategy ensuring every eventindustry community and stakeholder-facingreinforces who we are and what we stand for.
- Lead community relations partnerships sponsorships and initiatives that deepen trust with members local partners and health system stakeholders.
- Manage strategic partnerships that strengthen brand visibility drive influence and reinforce our role as an innovative force in healthcare.
- Brand Experience & StewardshipEnsure cohesive high-quality brand expression in conjunction with the Oscar Health Brand team across every member employer partner and regulatory touchpoint.
- Strengthen brand governance systems and cross-functional alignment to maintain consistency and excellence.
- Champion a brand-first mindset across teams working in health insurance Marketplace clinical services operations and more.
- Leadership & CollaborationBuild mentor and inspire a high-performing corporate marketing team.
- Collaborate closely with the VP of Insurance Marketing and VP of Marketplace Marketing to align brand strategy across segments and audiences.
- Partner with leaders across Product Growth People Clinical and Executive Leadership on cross-company initiatives.
- Manage agency and vendor relationships for top-tier creative digital and experience execution.
Compliance with all applicable laws and regulations
Other duties as assigned

Requirements:

15 years in marketing with significant experience in healthcare health plans regulated industries or mission-driven consumer brands.
Deep expertise in brand strategy digital marketing SEO and emerging AI-driven content approaches.
A proven ability to lead complex high-impact brand initiatives across multiple business lines or segments.
Exceptional storytelling skillsable to translate complex healthcare concepts into clear human emotionally resonant communication.
Experience overseeing corporate events partnerships or community-facing programs.
A track record of building motivating and developing high-performing teams.

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. Were on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts within the base pay set forth above are determined by factors including your relevant skills education and experience. Full-time employees are eligible for benefits including: medical dental and vision benefits 11 paid holidays paid sick time paid parental leave 401(k) plan participation life and disability insurance and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team () to make the need for an accommodation known.

California Residents: For information about our collection use and disclosure of applicants personal information as well as applicants rights over their personal information please see our .

Required Experience:

Exec

Hi were Oscar. Were hiring a Senior Director to join our Corporate Marketing team.Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would ...