Manager, Field Marketing

STRATEGIC DIRECTION

Integrate global and national Red Bull priorities strategies and philosophy into field activities with a focus on building a local identity for our global brand.

Ensure a strong understanding of consumers across different markets in the region forming the basis for local idea generation and execution.

Develop ideas and programs that strengthen brand image and increase understanding of product benefits at the local level working closely with regional and national Sports Culture and Brand Marketing teams.

Lead local and regional market intelligence efforts sharing insights on consumers competitors and trends with the regional and national teams.

Collaborate with regional sales to build both mental and physical availability of the product across On-Premise Off-Premise and New Business channels ensuring the product is within arms reach in all field marketing activities.

Work cross-functionally to manage internal and external requests in alignment with the priorities of the annual business plan.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support local flagship events scenes and marketing opportunities that align with Red Bulls brand values and are relevant to the local consumer and media landscape with a strong focus on participation.

Ensure that every consumer interaction with the brand is positive by paying close attention to detail and delivering premium-quality execution at events and across all field marketing activities.

Maintain a strong focus on both the consumer and the brand in every initiative and ensure we communicate with consumers in the most effective and efficient way.

Enhance selected third-party events by determining the appropriate level of Red Bull brand support and visibility with the goal of increasing brand awareness and product usage in relevant scenes.

Build an outstanding network and sustainable relationships with key regional influencers including local authorities sports fitness and cultural opinion leaders relevant to our target audience entrepreneurial communities and local media outlets (TV radio print digital and social).

Work closely with Sports Marketing teams to integrate Red Bull athlete activations into plans and develop smart 360-degree strategies to maximize reach.

Consistently apply global national and regional best practices wherever appropriate.

Collaborate with regional sports event marketing teams to use the Event Vehicle program effectively to excite and surprise consumers.

MARKETING INNOVATION

Understand the latest generational trends by staying close to our consumers and engaging with our networks across different scenes.

Involve the local team in generating field ideas and leverage their own university lifestyles to identify technology- digital- and socially driven consumer trends at an early stage.

Develop new and innovative ideas that bring the brand to life by tapping into local networks scenes and opinion leaders. Execute these ideas using an appropriate balance of the four pillars of the marketing mix drawing on your knowledge and ownership of your region as well as global and national priorities.

Ensure that digital and social media are central to every field marketing activity. Identify and selectively support cross-marketing opportunities in collaboration with Sales Marketing and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Serve as a role model and consistently demonstrate Red Bulls values using a motivating and inspiring tone of voice.

Source hire train and manage FMSs who embody the brand display a true Red Bull attitude and are a perfect fit for field activities.

Coach FMSs on how to source hire and train their Student Marketeers and approve every hiring decision.

Set regional objectives and clear goals for FMSs to ensure accountability for their key deliverables and conduct ongoing mid-year and end-of-year performance reviews.

Provide continuous coaching and support to help FMSs achieve their targets. Regularly assess and identify their development needs working closely with the Head of Field to ensure these needs are addressed.

DRIVING EFFICIENCIES

Implement and maintain an efficient logistics system for warehousing and infrastructure ensuring the right tools and management are in place to meet local needs and support a premium brand appearance.

Develop and manage the regional budget in collaboration with the Head of Field and the regional marketing team.

Continuously identify cost-saving opportunities and other efficiencies for the company within the region.

Manage field expenses and general administrative activities.

Build strategic mutually beneficial partnerships by collaborating with other brands organizations and networks that provide added value such as expertise contacts products funding or facilities.

Qualifications :

3 years of marketing experience.

People-management experience with a proven track record in hiring training and motivating teams.

Experience working with commercial teams such as general sales or trade marketing.

Proven background in negotiation and budget management.

A natural connector with excellent communication and networking skills able to open doors and generate excitement for ideas.

Strong leadership planning and project management skills.

A continuous understanding of consumer trends and insights (digital behavior trends university life mobility patterns) with a strong understanding of EPC sports and cultural dynamics in the region.

A creative marketer with strong brand understanding and innovation at the core who puts new ideas into practice.

Ability to multitask and work in cross-functional teams with differing objectives and personalities.

Excellent verbal and written communication skills including presentation and training abilities.

Bachelors degree or equivalent work experience.

Fluency in English; additional language skills are an advantage.

Must have a valid U.S. drivers license.

Additional Information :

The base salary range for this position is $85360 to $128040 cash incentive. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time