Director, Digital Marketing

As the Director Digital Marketing you will serve as a Marketing Center of Excellence (COE) leader shaping how our portfolio of brands shows up and performs across digital channels. You will guide the strategy governance and continuous evolution of our enterprise digital ecosystem ensuring our websites platforms and marketing technologies work seamlessly together to deliver intuitive customer-centered experiences.

This role sits at the intersection of strategy innovation and execution. You will serve as both a strategic thought partner and a technically fluent operator bringing forward best-in-class digital practices while building clarity governance and alignment across Marketing IT Data Analytics DTC and agency teams.

A core priority of this role is leading the strategic overhaul modernization and optimization of major brand websites ensuring best-in-class digital experiences that drive engagement conversion and revenue.

We value individuals who Think Fast using data insights and curiosity to continuously refine digital performance and anticipate change; who Work It Together fostering strong inclusive partnerships to bring digital initiatives to life; and who Make the Hard Call approaching platform decisions investments and priorities with care clarity and long-term impact in mind.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield IL. Effective fall 2025 Fortune Brands will transition to a new world-class campus in Deerfield bringing together associates from across our U.S. offices brands and functions. The campus will offer vibrant workspaces for collaboration along with amenities for dining onsite daycare fitness and recreation.

What you will be doing:

Website Transformation & Digital Experience Leadership

• Guide the lifecycle management of all brand websites including content operations publishing workflows UX consistency accessibility compliance platform updates and performance optimization.
• Partner with cross-functional teams to shape and execute large-scale website modernization and redesign initiatives from experience strategy and information architecture through implementation and optimization.
• Lead the end-to-end transformation of major brand websites guiding experience vision IA UX/UI direction content frameworks and performance standards.
• Oversee CMS/platform strategy selection and agency/vendor partners responsible for design development implementation and optimization.
• Ensure best practices in accessibility (WCAG) site performance SEO scalability security and mobile-first design.
• Drive data-informed website optimization through analytics experimentation personalization and CRO methodologies.
• Own website roadmaps budgets and governance models that ensure alignment consistency and scalability across multiple brands.

Technology & Platform Ownership

• Oversee and continuously evolve the digital marketing technology ecosystem including CMS platforms automation tools CRM/CDP integrations analytics systems and e-commerce enablement.
• Own and advance FBINs marketing technology stack ensuring platforms work cohesively to support modern personalized digital experiences.
• Evaluate and recommend emerging platforms and technologies that strengthen future-ready digital capabilities.
• Ensure seamless integration across CRM CDP media platforms and site experiences to enable personalization lifecycle marketing and connected measurement.
• Serve as a trusted enterprise resource on web architecture digital platforms and martech strategy translating business needs into practical technical direction.

Team Leadership & Governance

• Mentor and develop a high-performing digital team encouraging shared learning accountability and innovation.
• Lead and develop a multidisciplinary team across website experience digital platforms e-commerce and conversion optimization SEO/SEM and AI-enabled marketing.
• Establish governance models playbooks and operating frameworks that drive scalable consistent digital execution across brands.
• Foster a culture of innovation inclusion continuous learning and high performance.

Execution Optimization & Business Impact

• Use analytics experimentation personalization and conversion optimization methodologies to identify opportunities that enhance engagement conversion and revenue outcomes.
• Translate digital strategy and website modernization goals into actionable plans with clear owners timelines budgets and KPIs.
• Ensure measurable impact across engagement conversion revenue lead generation and brand health metrics through continuous optimization and structured learning agendas.
• Create and manage digital roadmaps and budgets helping teams prioritize effectively and execute with clarity.
• Manage digital investments and prioritization to ensure delivery against enterprise goals.

Qualifications :

• Bachelors degree in Marketing Business Information Technology Digital Media or a related field; OR equivalent progressive professional experience.
• 10 years of progressive experience in digital marketing digital experience or website platform leadership within enterprise or multi-brand environments.
• Demonstrated experience guiding enterprise website ecosystems including content governance UX strategy CMS oversight and platform modernization.
• Proven experience leading large-scale website redesigns replatforming or enterprise website transformation initiatives.
• Deep understanding of website architecture UX/UI best practices accessibility standards (WCAG) site performance optimization and SEO.
• Strong expertise in analytics experimentation tagging CRO and personalization frameworks.
• Strong working knowledge of digital products and marketing technology stacks including CMS platforms (component-based or headless) automation tools CRM/CDP integrations analytics platforms and e-commerce solutions.
• Experience partnering cross-functionally with Marketing IT Data and Analytics teams to deliver integrated digital initiatives.
• Experience managing agency and vendor relationships.
• Demonstrated success leading and developing multidisciplinary teams.
• Strong communication skills with the ability to translate digital strategy and technical concepts into clear actionable insights for diverse audiences.
• Proven ability to manage scope budgets timelines and stakeholder alignment across complex multi-brand initiatives.
• Portfolio required: Please include case studies demonstrating website transformation digital ecosystem development or enterprise digital initiatives.

PREFERRED QUALIFICATIONS:

• Advanced degree in Digital Marketing Business Information Systems or a related field
• Experience within consumer goods retail DTC or multi-brand portfolio organizations
• Experience building scalable modular website ecosystems supporting multiple brands and regions

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $140000 USD - $200000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

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To protect yourself from fraudulent job postings or recruitment scams please note that Fortune Brands job postings are exclusively hosted on our website at via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.

Remote Work :

No

Employment Type :

Full-time