Job Overview:
We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights ensuring our messaging is culturally relevant compliant and engaging for Chinese retail traders.
As part of a global multicultural team you will own localized content creation social media growth and brand execution across major Chinese digital platforms. The ideal candidate has hands-on experience in the Forex & CFDs industry deep knowledge of the Chinese digital ecosystem and strong bilingual communication skills.
What Will You Do:
Content Creation & Localization
- Create high-quality engaging financial content including articles social media posts market analysis summaries and video scripts tailored for the Chinese trading audience.
- Translate and localize global marketing campaigns from English to Simplified Chinese ensuring cultural relevance and correct Forex terminology.
- Adapt complex financial concepts into clear engaging messaging for retail traders.
- Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.
Social Media & Community Management
- Manage and grow the companys presence across key Chinese platforms such as WeChat Weibo Douyin Zhihu and relevant trading communities.
- Plan publish and optimize content calendars aligned with trading activity and campaigns.
- Monitor community feedback respond to inquiries and actively engage users to build a loyal trader community.
- Track and analyze performance metrics to continuously optimize engagement and conversion.
Brand Management & Creative Collaboration
- Act as the brand guardian for the China region ensuring all localized content aligns with global brand standards.
- Collaborate closely with design teams to produce localized creatives such as banners landing pages brochures and promotional materials.
- Ensure all visual and written assets are consistent professional and conversion-focused.
Market Research & Cross-Functional Collaboration
- Monitor competitors industry trends and user behavior within the Chinese Forex market.
- Work closely with Sales Support Compliance and global Marketing teams to align local initiatives with overall business objectives.
- Provide market insights and feedback to HQ to improve global campaigns and product positioning.
What Makes You A Good Fit:
- Minimum 2 years of marketing experience within the Forex CFDs or online trading industry (mandatory).
- Native or bilingual proficiency in Mandarin is mandatory.
- Good written and spoken English for collaboration with global teams.
- Strong copywriting and storytelling skills with proven experience creating financial content.
- Deep understanding of the Chinese digital landscape (WeChat Weibo Douyin Zhihu forums).
- Strong ability to navigate between Western business practices and Chinese market expectations.
- Experience working within international or multicultural teams.
- Bachelors degree in Marketing Communications Finance or a related field.
- Basic SEO knowledge (Baidu) and familiarity with Canva Photoshop or similar design tools.
What We Offer:
- Competitive Salary and incentives15 days annual leave
- Monthly lunch
- Hybrid schedule
- Birthday leave
- Medical & Health Insurance
- 4 weeks of work from anywhere
- Online learning and development platform
- Social events throughout the year
- Employee Referral Scheme
Job Overview:We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights ensuring our messaging is culturally relevant compliant ...
Job Overview:
We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights ensuring our messaging is culturally relevant compliant and engaging for Chinese retail traders.
As part of a global multicultural team you will own localized content creation social media growth and brand execution across major Chinese digital platforms. The ideal candidate has hands-on experience in the Forex & CFDs industry deep knowledge of the Chinese digital ecosystem and strong bilingual communication skills.
What Will You Do:
Content Creation & Localization
- Create high-quality engaging financial content including articles social media posts market analysis summaries and video scripts tailored for the Chinese trading audience.
- Translate and localize global marketing campaigns from English to Simplified Chinese ensuring cultural relevance and correct Forex terminology.
- Adapt complex financial concepts into clear engaging messaging for retail traders.
- Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.
Social Media & Community Management
- Manage and grow the companys presence across key Chinese platforms such as WeChat Weibo Douyin Zhihu and relevant trading communities.
- Plan publish and optimize content calendars aligned with trading activity and campaigns.
- Monitor community feedback respond to inquiries and actively engage users to build a loyal trader community.
- Track and analyze performance metrics to continuously optimize engagement and conversion.
Brand Management & Creative Collaboration
- Act as the brand guardian for the China region ensuring all localized content aligns with global brand standards.
- Collaborate closely with design teams to produce localized creatives such as banners landing pages brochures and promotional materials.
- Ensure all visual and written assets are consistent professional and conversion-focused.
Market Research & Cross-Functional Collaboration
- Monitor competitors industry trends and user behavior within the Chinese Forex market.
- Work closely with Sales Support Compliance and global Marketing teams to align local initiatives with overall business objectives.
- Provide market insights and feedback to HQ to improve global campaigns and product positioning.
What Makes You A Good Fit:
- Minimum 2 years of marketing experience within the Forex CFDs or online trading industry (mandatory).
- Native or bilingual proficiency in Mandarin is mandatory.
- Good written and spoken English for collaboration with global teams.
- Strong copywriting and storytelling skills with proven experience creating financial content.
- Deep understanding of the Chinese digital landscape (WeChat Weibo Douyin Zhihu forums).
- Strong ability to navigate between Western business practices and Chinese market expectations.
- Experience working within international or multicultural teams.
- Bachelors degree in Marketing Communications Finance or a related field.
- Basic SEO knowledge (Baidu) and familiarity with Canva Photoshop or similar design tools.
What We Offer:
- Competitive Salary and incentives15 days annual leave
- Monthly lunch
- Hybrid schedule
- Birthday leave
- Medical & Health Insurance
- 4 weeks of work from anywhere
- Online learning and development platform
- Social events throughout the year
- Employee Referral Scheme
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