Marketing Specialist

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profile Job Location:

Kuala Lumpur - Malaysia

profile Monthly Salary: Not Disclosed
Posted on: 3 days ago
Vacancies: 1 Vacancy

Job Summary

Job Overview:

We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights ensuring our messaging is culturally relevant compliant and engaging for Chinese retail traders.
As part of a global multicultural team you will own localized content creation social media growth and brand execution across major Chinese digital platforms. The ideal candidate has hands-on experience in the Forex & CFDs industry deep knowledge of the Chinese digital ecosystem and strong bilingual communication skills.

What Will You Do:

Content Creation & Localization

  • Create high-quality engaging financial content including articles social media posts market analysis summaries and video scripts tailored for the Chinese trading audience.
  • Translate and localize global marketing campaigns from English to Simplified Chinese ensuring cultural relevance and correct Forex terminology.
  • Adapt complex financial concepts into clear engaging messaging for retail traders.
  • Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.

Social Media & Community Management

  • Manage and grow the companys presence across key Chinese platforms such as WeChat Weibo Douyin Zhihu and relevant trading communities.
  • Plan publish and optimize content calendars aligned with trading activity and campaigns.
  • Monitor community feedback respond to inquiries and actively engage users to build a loyal trader community.
  • Track and analyze performance metrics to continuously optimize engagement and conversion.

Brand Management & Creative Collaboration

  • Act as the brand guardian for the China region ensuring all localized content aligns with global brand standards.
  • Collaborate closely with design teams to produce localized creatives such as banners landing pages brochures and promotional materials.
  • Ensure all visual and written assets are consistent professional and conversion-focused.

Market Research & Cross-Functional Collaboration

  • Monitor competitors industry trends and user behavior within the Chinese Forex market.
  • Work closely with Sales Support Compliance and global Marketing teams to align local initiatives with overall business objectives.
  • Provide market insights and feedback to HQ to improve global campaigns and product positioning.

What Makes You A Good Fit:

  • Minimum 2 years of marketing experience within the Forex CFDs or online trading industry (mandatory).
  • Native or bilingual proficiency in Mandarin is mandatory.
  • Good written and spoken English for collaboration with global teams.
  • Strong copywriting and storytelling skills with proven experience creating financial content.
  • Deep understanding of the Chinese digital landscape (WeChat Weibo Douyin Zhihu forums).
  • Strong ability to navigate between Western business practices and Chinese market expectations.
  • Experience working within international or multicultural teams.
  • Bachelors degree in Marketing Communications Finance or a related field.
  • Basic SEO knowledge (Baidu) and familiarity with Canva Photoshop or similar design tools.

What We Offer:

  • Competitive Salary and incentives15 days annual leave
  • Monthly lunch
  • Hybrid schedule
  • Birthday leave
  • Medical & Health Insurance
  • 4 weeks of work from anywhere
  • Online learning and development platform
  • Social events throughout the year
  • Employee Referral Scheme

Job Overview:We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights ensuring our messaging is culturally relevant compliant ...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • HTML5
  • MailChimp
  • Marketing Automation
  • Salesforce Marketing Cloud
  • HubSpot
  • Responsys
  • Email Marketing
  • Social Media Management