Retail Marketing & Experience Lead

Key Target of the job :

Drive an integrated retail trade and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.

Strategic Integration of Functions

- Consolidate Retail development Engagement & Promotion and Training & Consultation into one unified framework.

- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.

Retail Marketing & Experience Design

- Strategize and plan retail marketing that enhance instore visibility shopper engagement and brand storytelling.

- Sustainable retail development in both quantity & quality perspective.

- Develop experiential initiatives (events activations digital touchpoints) that strengthen emotional connection with customers.

Promotion Planning & Execution Oversight

- Integrate promotional calendars to ensure consistency across channels.

- Drive innovative promotions that balance shortterm sales uplift with longterm brand experience.

Training & Consultation Capability Development

- Oversee training programs for frontline staff ensuring product knowledge service quality and brand values are embedded.

- Enlarge the scope to provide proper consultation to customers eventually.
 

CrossFunctional Leadership & Performance Management

- Lead collaboration with other MKT functions (Product & Pricing Digital MKT Communication) and Sales team to optimize resource allocation and accelerate gotomarket execution.

- Monitor KPIs across retail engagement & promotion and training & consultation functions ensuring accountability and continuous improvement.

Budget Management

- Marketing PE Comm budget management as a main budget stakeholder (Regular report & alignment within MKT department and controlling BA MKT)

Qualifications :

- University degree in Business / General Management / Marketing.

- Minimum 10 years of experience in business development marketing retail involving strategy management functions.

- Experience in project or process which impacts on overall customer experience journey.

- Direct and indirect people leader to instill change and innovation.

- Experience with international company.

Additional Information :

At Continental we let your ideas shape the future to make a meaningful difference in
the world and to themselves.
Opportunity to gain global experience and build networks from international mobility
across our vast organization.
Competitive salary bonuses and pension contributions. Beyond that youll enjoy
generous leave medical care and a highly competitively benefits package.
We foster our peoples talent so they can master their career journeys and realize
their greatest potential.
Open inspiring and rewarding corporate culture
Flexible working conditions that help you enjoy your work-life balance

Ready to drive with Continental Take the first step and fill in the online application.

Remote Work :

No

Employment Type :

Full-time