Marketing Manager

Senior Marketing Executive - Real Estate

Company

VaishnodeviGroup of Companies
Location: Bengaluru Karnataka
Industry: Real Estate Development (Residential Commercial Industrial)
Job Type: Full-time
Reporting To: CEO & VP - Sales

About the Company

VaishnodeviGroup of Companies is a reputed real estate development firm based in Bengaluru. With a diversified portfolio spanningindustrial layouts gated residential communities commercial spaces villas and apartments the company is known for delivering high-quality innovative projects that shape the future of urban development in Karnataka.

Job Summary

We are seeking a dynamic and results-drivenSenior Marketing Executiveto lead and execute comprehensive marketing strategies across digital offline and event-based role demands close collaboration with internal departments such as sales design product and operations as well as external candidate will drive brand building generate high-quality leads manage campaigns and ensure performance measurement and optimization across platforms.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital social media email print events) for real estate projects (residential commercialindustrial).

• Collaborate cross-functionallywith Sales Product/Development Design and Operations teams to align marketing activities with project launches and sales goals.

• Plan create and oversee marketing content including:

• Website pages blogs social media posts

• Brochures flyers floor plans

• Video/photography walkthroughs drone footage

• Testimonials and case studies

• Manage paid marketing channels: Google Ads Meta (Facebook/Instagram) LinkedIn remarketing and SEO/SEM.

• Update and manage listings on property portals like99acresMagicBricks etc.

• Analyze campaign performance and metrics (leads CPL traffic engagement) andoptimizestrategies based on data.

• Oversee brand building efforts: positioning messaging and consistency across alltouchpoints.

• Plan and manage offline events: site visits open houses exhibitions seminars broker meets.

• Manage relationships with creative digital media and PR agencies for campaign execution.

• Maintainacentralized master trackercontainingaccess links to all marketing collateral campaign reports performance data and project documentation.

• Handle personal branding for company promoters: business updates CSR activities and reputation management via personal social media.

• Supervise and mentor junior marketing staff (if applicable).

• Maintain marketing calendar track campaign expenditure and ensuretimelyreporting to management.

Qualifications & Skills

Required:

• Bachelors degree in Marketing Communications Business ora relatedfield.

• 2-4 years of marketing experience in the real estate property development or construction industry.

• Strong knowledge of:

• Google Ads Facebook/InstagramAds LinkedIn

• SEO/SEM and remarketing strategies

• Google Analytics UTM tracking

• Excellent written and visual storytelling skills.

• Proficiencyin content planning and campaign execution.

• Good designcoordination skills (Canvaor Adobe Suite - plus point).

• Strong organizational multitasking and communication skills.

• Ability to work in a fast-paced cross-functional environment.

Preferred:

• Experience in marketing for mid-to-large scale real estate projects.

• Exposure toluxury/lifestylesegmentin property marketing.

• Knowledge of Kannada (preferred for local campaign coordination).

Key Result Areas (KRAs)

Key Performance Indicators (KPIs)

Total: 100%

Reporting Mechanism

What We Offer

• Competitive salary performance-based incentives.

• Opportunity to work on a diversified real estate portfolio (industrial residential commercial).

• Exposure to360 marketingdigital traditional events and branding.

• Supportive leadership flat reporting structure and career growth path toMarketing Manager / Head of Marketing.

• Access to industry training conferences and new tools.

Required Skills:

manage end -end salesChannel Partnerssales target