Role: Marketing Manager South Asia
Location: Hyderabad
At dsm-firmenich being a force for good is not optional. Diversity Equity & Inclusion is a shared responsibility woven into our daily work benefiting our People Customers & Communities and driving business value. Equal access to opportunities is a given belonging is a shared feeling authenticity is celebrated.
A critical role will lead the execution of regional marketing strategy across South Asia with strong ownership of species-wise marketing plans demand generation CRM discipline and pipeline development. The role requires a hands-on execution-driven leader who can translate strategy into impactful marketing programs aligned with business objectives to increase revenue and profitability in the country & region.
Drive awareness conversion and loyalty along the customer journey through online and offline channels thereby building ANH brand equity and thought leadership.
Position context:
- Regionally and globally aligned marketing Strategy and communications
- Manage marketing efforts for brand positioning as the Industry Leader.
- Ensure ANH leadership position in the industry in SA region
- Contribute to business results via programs using a customer centric marketing strategy aligned with business goals
- Strategies develop and manage marketing programs implement and drive resultsand species-wise focus
Your Key Responsibilities:
- Regional Marketing Leadership & Execution
- Develop and implement species-wise annual marketing plans aligned with market needs customer requirements and BG marketing and communications strategy to achieve defined business objectives.
- Own the end-to-end execution of regional marketing initiatives with clear accountability for outcomes timelines and ROI.
- Translate strategic priorities into executable plans that drive market pull and commercial impact.
- Product Management & Market Positioning
- Lead product management activities across species segments including product positioning messaging and value propositions.
- Ensure product strategies are aligned with species-specific market dynamics and customer needs.
- Develop high-quality marketing and sales enablement materials including product and marketing presentation decks.
- Demand Generation & Customer Acquisition
- Drive customer acquisition and retention through structured marketing programs such as advertising campaigns webinars seminars and trade shows.
- Design and execute targeted marketing initiatives to expand reach within priority customer segments.
- Create a sustained pull in the market through integrated marketing programs and campaigns.
- CRM Governance & Pipeline Ownership
- Drive disciplined CRM adoption and hygiene across sales and marketing teams.
- Ensure accurate opportunity tracking and pipeline visibility to support business forecasting.
- Generate regular CRM and marketing performance reports providing actionable insights to leadership.
- Work closely with sales teams to ensure a healthy and qualified pipeline.
- Events & Market Activation
- Plan manage and execute regional and local marketing events including trade shows conferences and customer engagements.
- Ensure events are aligned with species-wise marketing plans and deliver measurable lead generation and engagement outcomes.
- Global Alignment & Marketing Communications
- Leverage and localize global marketing communication assets campaigns and tools for South Asia.
- Ensure alignment with BG marketing and communications strategy while adapting content to regional market realities.
- Act as a bridge between global marketing teams and regional execution.
- Sales Enablement & Stakeholder Collaboration
- Partner closely with regional sales leadership to align marketing initiatives with commercial priorities.
- Rally sales teams around priority campaigns and species-wise focus areas.
- Enable sales with relevant tools insights and messaging to support customer conversations and conversions.
We Bring: - A team of diverse employees who arent afraid to think outside of the box.
- A truly global and collaborative team that cares about the experience of our employees.
- The encouragement you need to develop and achieve personal growth.
- A role that is crucial on projects and allows you to build your brand.
- A caring and supportive environment where youre empowered to grow and share your ideas
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You Bring: - Degree in Science/ Marketing/ Veterinary will be preferred
- 10-12 years of relevant experience in marketing
- Strong experience in project management and analytics
- Excellent communication and interpersonal skills
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About dsm-firmenich:
At dsm-firmenich we dont just meet expectations we go beyond them. Join our global team powered by science creativity and a shared purpose: to bring progress to life. From elevating health to making fortified food and sustainable skincare the impact of your work here will be felt by millions every single day. Whether its fragrance that helps you focus alternative meat thats better for the planet or reducing sugar without losing flavor this is where you help shape the future of nutrition health and beauty for everyone everywhere. And while youre making a difference well make sure youre growing too. With learning that never stops a culture that lifts you up and the freedom to move across businesses teams and borders. Your voice matters here. And your ideas Theyre essential to our future. Because real progress only happens when we go beyond together.
Our application process:
Interested in this position Please apply on-line by uploading your resume in English via our career portal ( further information please contact Shradha Tiwari Talent Acquisition Partner ().
Inclusion belonging and equal opportunity statement:
At dsm-firmenich we believe being a force for good starts with the way we treat each other. When people feel supported included and free to be themselves they do their best work and thats exactly the kind of culture were building. A place where opportunity is truly equal authenticity is celebrated and everyone has the chance to grow contribute and feel they belong.
Were proud to be an equal opportunity employer and were serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing were committed to reflecting the world we serve. We welcome candidates from all backgrounds no matter your gender ethnicity sexual orientation or anything else that makes you you. And if you have a disability or need any support through the application process were here to help just let us know what you need and well do everything we can to make it work.
Agency statement
Were managing this search directly at dsm-firmenich. If youre applying as an individual wed love to hear from you. Were not accepting agency submissions or proposals involving fees or commissions for this role