Manager SEO

Gurugram - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

ixigo is looking for a Manager - SEO with extensive experience in Search Engine Optimization App Store Optimization Content Strategy & Generative Engine Optimization. This person would be responsible for the creation and optimization of the organic traffic acquisition strategy for ixigo.

Key Responsibilities:

Designing and executing the strategy for SEO ASO & GEO while working in close cooperation with Tech and Content Team. This would typically entail:
- A. On-page Optimization
  - Site Structure Analysis Competition Analysis Keyword Research
  - Keyword Finalization Keyword Density Analysis and Placement
  - Existing Web Content Optimization HTML Validation
  - Creation of XML Site map Keyword Difficulty
  - Content Development Check Brief Keyword Competition Review
  - Tags Anchor Text
- B. Off-page Optimization
  - Directory Submission Article Submission Press Release Submission
  - Link building Social Media Optimization
- C. App Store Optimization
  - Store Listing Experiments to increase conversion & Installs
  - Keyword Ranking in Play Store & App Store
- D. Generative Engine Optimization
  - Increase Mentions & Traffic from ChatGPT Gemini Perplexity etc.
Identifying new SEO clusters to drive traffic and create brand awareness for ixigo
Blogger outreach for guest blogging
Managing in-house and outsourced teams and activities tracking and monitoring their performance

Qualifications :

At least an undergraduate degree in Computer Science Engineering or Mathematics.
5 years of experience in SEO & ASO in the e-Commerce domain.
In-depth experience with Google Analytics Clevertap & App Analytics tools (Adjust Firebase etc.)
Ability to go down in the trenches while solving problems
An ability to identify & solve new business opportunities through the ideation of new products.
Hands-on with AI platforms & tools to automate reporting & mundane tasks
Ability to manage multiple projects simultaneously work within a marketing team and work with other departments.

Additional Information :

Responsible for safeguarding sensitive company data against unauthorized access use or disclosure and for reporting any suspected security incidents in line with the organizations ISMS (Information Security Management System) policies and procedures.

Remote Work :

Employment Type :

Full-time

Key Responsibilities:

Designing and executing the strategy for SEO ASO & GEO while working in close cooperation with Tech and Content Team. This would typically entail:
- A. On-page Optimization
  - Site Structure Analysis Competition Analysis Keyword Research
  - Keyword Finalization Keyword Density Analysis and Placement
  - Existing Web Content Optimization HTML Validation
  - Creation of XML Site map Keyword Difficulty
  - Content Development Check Brief Keyword Competition Review
  - Tags Anchor Text
- B. Off-page Optimization
  - Directory Submission Article Submission Press Release Submission
  - Link building Social Media Optimization
- C. App Store Optimization
  - Store Listing Experiments to increase conversion & Installs
  - Keyword Ranking in Play Store & App Store
- D. Generative Engine Optimization
  - Increase Mentions & Traffic from ChatGPT Gemini Perplexity etc.
Identifying new SEO clusters to drive traffic and create brand awareness for ixigo
Blogger outreach for guest blogging
Managing in-house and outsourced teams and activities tracking and monitoring their performance

Qualifications :

At least an undergraduate degree in Computer Science Engineering or Mathematics.
5 years of experience in SEO & ASO in the e-Commerce domain.
In-depth experience with Google Analytics Clevertap & App Analytics tools (Adjust Firebase etc.)
Ability to go down in the trenches while solving problems
An ability to identify & solve new business opportunities through the ideation of new products.
Hands-on with AI platforms & tools to automate reporting & mundane tasks
Ability to manage multiple projects simultaneously work within a marketing team and work with other departments.

Additional Information :

Remote Work :

Employment Type :

Full-time

Key Skills

Linkbuilding
SEO Tools
Keyword Research
Google Analytics
CSS
Content Management Systems
Conversion Optimization
HTML5
Google Search Console
SEO
Wordpress
Analytics

Apply Now

About Company

Ixigo

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo is a technology company focused on empowering Indian travelers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travelers in making smarter travel decisions by leveraging artificial intellige ... View more

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