Performance Marketing Specialist

Thrissur - India

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Position : Performance Marketing Specialist

Location : Thrissur

Key Job Responsibilities:

- Plan and run ads on Google Bing Facebook LinkedIn Instagram and other platforms.

- Manage budgets and spend money wisely across different ad channels.

- Track and improve ad performance using key metrics like CTR CPA and ROAS.

- Explore and test new advertising platforms and creative ideas to grow results.

- Lead and support a team of digital marketing executives.

- Work with teams like design content and product to align on marketing goals.

- Build and manage audiences for retargeting and prospecting.

- Use tools like Google Tag Manager and Facebook Pixel for tracking and targeting.

- Report weekly monthly and quarterly campaign performance.

- Keep marketing budgets on track and forecast spending.

- Stay updated on new marketing tools trends and strategies.

- Work with external agencies when needed for specific campaigns.

- Focus on maximizing return on investment (ROI) from all paid channels.

Desired Skills and Competencies:

Minimum years of hands-on experience managing paid digital marketing campaigns.
Experience in running multi-channel advertising campaigns.
Experience in handling budgets and reporting campaign results.

Qualifications:

Bachelor’s degree in Marketing Business Communications or related field.
(MBA or Digital Marketing certifications are a plus!)
Certifications like Google Ads Facebook Blueprint or similar are an advantage

Position : Performance Marketing SpecialistLocation : ThrissurKey Job Responsibilities: - Plan and run ads on Google Bing Facebook LinkedIn Instagram and other platforms. - Manage budgets and spend money wisely across different ad channels. - Track and improve ad performance using key metrics like C...