Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people.Dyson launched in the US in 2002 and since then operations have grown exponentially. Our US headquartersisbased in Chicagos Fulton Market neighborhood. We also have employees working in field sales our service centers and in our growing number of Dyson Demo Stores across the country.
Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.
As the VP of eCommerce youll define and drive the long-term strategy to grow the Dyson e-commerce business in the US. Youll be a key member of the leadership team providing thought leadership around D2C marketing online merchandising and selling. Youll champion the Dyson Direct e-commerce business in the US and be fully accountable for P&L performance.
MAIN ACCOUNTABILITIES:
Strategy & Execution You set the strategy and market ambitions for the US E-Commerce business selling direct to consumers and shoppers through current and emerging digital channels.
Build a sustainable Direct business based on local market dynamics and Dysons global ambition.
Maintain shopper interest confidence and momentum to buy directly from Dyson online.
Build and deploy online sales strategies considering product range pricing and innovation.
Identify and own Direct white space opportunities to develop incremental revenue and service channels (e.g. refurbished goods).
Review resources and capability requirements to continue expanding the Direct business (IT infrastructure media and marketing projects partnerships etc).
Drive best-in-class execution of Direct strategies and activities across a wide range of shopper online touchpoints (including and marketplaces like eBay and ) ensuring negotiations onboarding and the shopper experience support the Dyson brand.
P&L Ownership You are accountable for the Direct P&L for the US (volume revenue profit).
Set drive and track relevant targets including overall performance planned sales volumes gross margin trading profit and P&L efficiencies.
Execute the sales strategy to deliver financial targets.
Lead online merchandising strategy and execution in collaboration with Digital Marketing Creative CoE IT and Operations.
Own affiliate strategy and execution.
Own social commerce strategy and execution.
Oversee testing and eCommerce operations as well as SEO practice.
Partner with Sales to ensure strategy and results for online and offline sales are aligned and complementary to achieving overall market growth targets.
Customer Experience You are owner-obsessed in bringing a world-class customer experience to our Direct online properties.
Focus single-mindedly on delivering seamless advocacy-creating Direct customer experiences to drive incremental purchases from existing owners and encourage multiple-product homes.
Champion the execution of CRM retention and loyalty strategies.
Ensure customer journeys across Direct channels deliver on owner KPIs.
Collaborate closely with teams impacting customer deliverye.g. logistics supply customer service.
Leadership You are a visible inspiring leader who brings Direct customer opportunities to life and plays a critical role on the US Leadership Team.
Motivate people behind clear strategic plans to fully exploit Direct opportunities growing market profitability and protecting the Dyson brand.
Provide strong cross-functional leadership to accelerate the Direct business working with customer service IT media and supply chain to make sure all key building blocks (people processes systems) are in place.
Engage actively with the global Direct leadership team; share market findings explore new ideas and build pioneering activations based on global learnings.
Own talent and people development including early careers Direct program and manage a team of Directors managers and individual contributors.
15 years experience in Direct sales (manufacturers/brands DTC omnichannel businesses) with relevant background in consumer electronics luxury or beauty within E-Commerce
Proven track record leading Direct/D2C organizations and thriving in a matrixed environment
Strong commercial experience including P&L ownership delivering tactical and strategic performance negotiations planning and financial management
Robust marketing background including experience with digital marketing strategy SEO affiliates social commerce etc.
Able to credibly understand and lead supporting infrastructure: logistics warehousing IT customer service finance etc.
General Management skills and mindset to own and drive the Direct business with a 360-degree approach; strong people leadership; key member of the Americas Executive Team
Entrepreneurial outlook; regularly challenges the norm and drives transformation and change
Highly collaborative team player; strong advocate for Direct business but conscious of wider business objectives
At Dyson how we reward you is linked to our high-performance culture. Butitsabout more than salary and bonus. Through a package of financiallifestyleand health benefits we support whatever stage of lifeyourein and the moments that matter.
Financial benefits:
401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle benefits:
Competitive Paid Time Off Benefits including Separate Holiday Sick and Vacation Time
Pre-tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Health benefits:
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability
Salary: $00 annual bonus opportunity
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Exec
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