On Premise Marketing Manager

MANAGEMENT & LEADERSHIP OF ON PREMISE MARKETING 

• Responsible for executing and adapting the international marketing guidelines according to the market needs.
• Support and enable field teams to implement tools and concepts. 
• Peer to the national Red Bull Marketing Team (cross-departmental collaboration).  
• Translation of national research results initiatives and insight generation into new actions activities programs and strategies.
• Permanent observation of market trends and active search for new business opportunities in the market.
• Strength-based team development and leadership with effective onboarding training and development of high performance team.

CONSUMER MARKETING

• Development of initiatives and the translation of national campaigns into the On Premise.
• Delivery of scalable and highly impactful initiatives which are all designed to win consumers build consumption habits and build the Red Bull brand. 
• Ideation creation and activation of consumer-facing Red Bull events
• Strong collaboration with marketing teams (brand culture sports Red Bull Media Network).
   

INDUSTRY MARKETING

• Initiatives and concepts (from events to experiences incentives and others) that increase share of mind with industry stakeholders including venue (bar) staff decision makers owners and influencers all resulting in increased sales. 
• Develop performance driving concepts that will be engaging for the industry resulting in a higher share of mind and overall sales in accounts and at events.
• Ensure a strong and effective network with external agencies key influencers national decision makers event organizers and the local scene searching for new collaboration opportunities. 

TRADE MARKETING

• Management and allocation of the POS portfolio.
• Development of marketing activation strategy for On Premise segments like Bars Clubs HORECA Catering QSR Delivery etc together with different On Premise stakeholders with focus on insights and segment marketing plans. 
• Development of activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Universe.
• Represent On Premise Marketing in customer facing meetings with key partners.

FESTIVALS & 3RD PARTY EVENTS

• Responsible for national event & festival strategy.
• Own and develop partnerships with key suppliers (For example event logistic suppliers production agencies and bar services)
• Joint responsibility together with the field teams for executing marketing activities and POS activations in keeping with the international strategy at Red Bull events festivals and 3rd party events.
   

Qualifications :

5 years of marketing and/or sales experience.

In-depth knowledge of bars clubs and festivals and the broader On Premise.

Knowledge of the On Premise industry and trade is required.

Solid understanding of sales processes.

Strong planning and project management competencies.

Proven ability to translate strategies into execution.

Strong leadership and team management.

Self-motivated passionate ambitious and a creative mind.

Exceptional communication skills including presenting and training abilities.

Commercial awareness and acumen (understanding of sales and finance processes).

Strong analytical skills (analyse consumer sales and customer data).

Self-motivated innovative solution-oriented mindset self-directed do-it-now attitude flexible and able to work under pressure in a fast-paced team environment.

Additional Information :

Red Bull Hungaria Kft. is committed to providing equal employment opportunities to all individuals regardless of race color religion sex national origin age disability or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).

Remote Work :

No

Employment Type :

Full-time