Lifecycle Marketing Specialist Salesforce Marketing Cloud (12 months fixed term)
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Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Please note this is a 12 month fixed term role
Were looking for a Lifecycle Marketing Specialist / Customer Journey Specialist to take our customer experiences to the next level. Youll craft highly personalised email and SMS campaigns design end-to-end automated journeys and use Salesforce Marketing Cloud (SFMC) and AI tools to make campaigns smarter faster and more effective. Youll collaborate with Brand Product Content and Distribution teams to create journeys that drive real engagement and results.
- Build and optimise personalised email and SMS campaigns in Salesforce Marketing Cloud (Journey Builder Automation Studio Email Studio AMPScript) that align with business goals and deliver measurable results.
- Design and manage end-to-end customer journeys to drive engagement conversion and retention applying strong segmentation and lifecycle understanding.
- Take a strategic data-driven approach to campaign planning define audiences set objectives measure performance and optimise based on insights.
- Use AI and automation tools to streamline campaign builds resolve issues quickly and improve efficiency without compromising quality.
- Continuously test and learn through A/B and multivariate testing using data and insights to enhance performance.
- Collaborate with Brand Content Product and Distribution teams to ensure cohesive messaging and alignment with broader marketing strategies.
- Oversee campaign workflows and priorities managing multiple stakeholders with precision and attention to detail.
- Bring creativity and curiosity to your work with optional design skills (Photoshop Illustrator) to enhance campaign visuals and engagement.
Qualifications :
What youll bring:
- 3 years experience in CRM lifecycle marketing or marketing automation within a fast-paced high-growth environment.
- Proven hands-on expertise with Salesforce Marketing Cloud (Journey Builder Automation Studio Email Studio AMPScript).
- Strong ability to write and amend HTML/CSS for responsive templates and dynamic email content.
- Comfortable using AI-assisted tools to improve build efficiency automate QA processes troubleshoot errors and surface insights.
- Collaborative and adaptable with experience managing campaigns across multiple teams.
- Naturally curious and creative with a data-driven approach to campaign optimisation.
- Nice to have: Salesforce Marketing Cloud Certification and familiarity with Photoshop Illustrator or similar tools.
Additional Information :
Additional information
Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise innovative technology and a customer-first approach our teams work seamlessly to simplify the property journey helping Australians find buy and own property with confidence.
We support our people in a variety of ways but a few of the benefits that our people rave about include:
- A vibrant relaxed yet professional culture.
- Hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration.
- A holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work.
- generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
- An additional weeks Loyalty Leave each year after reaching 3 years service.
- Wellness initiatives with a strong focus on psychological safety.
Our culture is guided by our three core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. These values are part of our DNAhelping us attract engage and grow the right talent while building best-in-class products. Together with our principles they guide how we collaborate support one another and make decisions to drive progress with purpose.
Were committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation stronger collaboration and a more engaging workplace.
This is an opportunity to shape the future of a fast-growing purpose-driven company thats transforming the homeownership journey.
Ready to contribute to Lendi Groups next chapter Apply now and be part of something big!
#lendigroup #LI-GP2 #LI-Hybrid
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
We are one of Australias fastest growing fintechs, building market leading technology to transform the home loan industry through our powerhouse property lending brands and networks - Aussie and Lendi. Lendi Group exists to transform the stressful, disjointed and sometimes overwhelm ... View more
