Senior Director, Global Marketing Strategy
Share
Job Location:
Novato, CA - USA
Yearly Salary:
$ 209500 - 310060
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Who We Are
2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.
Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K
At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!
What We Need
The Sr. Director of Global Marketing Strategy at 2K will oversee the marketing strategy for iconic franchises within the companys sports-centric game portfolio. This role is pivotal in developing and executing a comprehensive marketing vision that resonates with a global audience driving brand and user growth while ensuring long-term engagement with players. The position requires a blend of strategic vision and tactical execution focusing on building a high-performing team and fostering partnerships that amplify the franchises reach.
What Youll Do
Develop a compelling brand and marketing strategy for the franchise connecting with consumers on an emotional level.
Advise on market potential product connection with players pricing distribution channels and post-launch lifecycle strategies.
Ensure strategic soundness in positioning storytelling player journey content partnerships and audience engagement plans.
Define key marketing metrics for commercial success and positive player experiences.
Lead all marketing efforts for the franchise ensuring alignment with player and commercial targets.
Develop customer journey-driven plans for current lapsed and potential new players.
Enhance brand ambassador strategies and deepen relationships with external partners and studios.
Collaborate with regional and cross-functional teams to execute a unified marketing strategy.
Attract build retain and lead a high-performing marketing team.
What Will Make You A Great Fit
10 years of progressive brand marketing experience.
Proven experience building marketing strategies for consumer-facing products.
Experience in team leadership building mentoring and leading teams.
Ability to thrive in a fast-paced entrepreneurial environment with ambiguity and complexity.
Global perspective with experience on global products and understanding regional market nuances.
Bonus Points
Experience with gaming live products or entertainment properties with massive franchises.
Understanding of the sports ecosystem and ability to build impactful partnerships.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.
The pay range for this position in California at the start of employment is expected to be between $209500 and $310060 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
#LI-Hybrid
Required Experience:
Exec
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.
