Director of Marketing
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Job Location:
Hudson County, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Position: Senior Director of Marketing
Work Location: Hudson County NJ
Payrate: $230000 $240000/annum
Duration: Full-Time
Shift: (Mon - Fri) 8:00 AM - 5:00 PM
Job Description:
A leading food-focused CPG company is seeking a Senior Director of Marketing to lead high-level marketing strategy and drive brand growth. This role will be onsite in New Jersey and requires collaboration with cross-functional teams including Sales Product Operations and Executive Leadership. The position oversees integrated marketing campaigns brand strategy and portfolio initiatives to maximize market impact revenue and consumer engagement.
Job Responsibilities:
Strategic Leadership
- Develop and lead comprehensive multi-year brand and marketing strategies aligned with business objectives
- Identify evaluate and execute go-to-market strategies for new markets channels and consumer segments
- Drive innovation in positioning messaging and customer engagement for domestic and international growth
- Own and evolve brand strategy identity and voice across all consumer touchpoints
Marketing Execution
- Oversee product launches portfolio growth initiatives and multi-channel marketing campaigns
- Ensure consistent storytelling across digital retail social e-commerce and in-store experiences
- Partner with agencies and external partners to deliver best-in-class creative and media performance
- Optimize channel mix and messaging to maximize reach relevance and ROI
Data & Performance Management
- Establish KPIs and performance frameworks to measure brand health campaign effectiveness and commercial impact
- Leverage consumer insights market trends and analytics to inform strategy and optimize marketing performance
- Translate data into actionable insights to drive continuous improvement
Cross-Functional Collaboration
- Collaborate with Sales Product Production R&D Legal and Executive teams to align marketing strategies with commercial goals
- Serve as a trusted advisor to executive leadership on market trends brand performance and growth opportunities
Team Leadership & Development
- Build mentor and lead a high-performing marketing team fostering creativity accountability and collaboration
- Drive organizational alignment and ensure marketing initiatives support overall business objectives
Qualifications
- 10 years of experience in marketing with significant leadership experience in consumer packaged goods (CPG) particularly in food products
- Proven success leading brand strategy integrated campaigns and go-to-market initiatives
- Experience managing substantial marketing budgets with a clear focus on ROI
- Demonstrated ability to partner with senior management and executive leadership
- Strong analytical skills with experience leveraging consumer insights market research and data analytics to drive strategy
- Excellent leadership communication and executive-level presentation skills
- Comfortable with multi-channel marketing including digital social retail e-commerce and experiential channels
- Ability to travel 25 35% as needed for business initiatives
Preferred Qualifications
- Bachelors degree in Marketing Business Communications or related field; Masters degree preferred
- Experience using tools such as Circana Qualtrics Claritas-Geoscape NIQ or similar marketing analytics platforms
- Bilingual (English/Spanish) is a plus
- Strong track record of developing high-performing marketing teams and fostering a culture of creativity accountability and collaboration
Key Competencies
- Strategic thinker with strong analytical and creative problem-solving skills
- Effective leader with experience managing multi-functional teams
- Strong communicator and presenter capable of influencing at the executive level
- Results-oriented with a focus on ROI and measurable business impact
- Ability to manage multiple priorities in a fast-paced environment
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
