Director of Marketing

Hudson County, NJ - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Position: Senior Director of Marketing

Work Location: Hudson County NJ

Payrate: $230000 $240000/annum

Duration: Full-Time

Shift: (Mon - Fri) 8:00 AM - 5:00 PM

Job Description:

A leading food-focused CPG company is seeking a Senior Director of Marketing to lead high-level marketing strategy and drive brand growth. This role will be onsite in New Jersey and requires collaboration with cross-functional teams including Sales Product Operations and Executive Leadership. The position oversees integrated marketing campaigns brand strategy and portfolio initiatives to maximize market impact revenue and consumer engagement.

Job Responsibilities:

Strategic Leadership

Develop and lead comprehensive multi-year brand and marketing strategies aligned with business objectives
Identify evaluate and execute go-to-market strategies for new markets channels and consumer segments
Drive innovation in positioning messaging and customer engagement for domestic and international growth
Own and evolve brand strategy identity and voice across all consumer touchpoints

Marketing Execution

Oversee product launches portfolio growth initiatives and multi-channel marketing campaigns
Ensure consistent storytelling across digital retail social e-commerce and in-store experiences
Partner with agencies and external partners to deliver best-in-class creative and media performance
Optimize channel mix and messaging to maximize reach relevance and ROI

Data & Performance Management

Establish KPIs and performance frameworks to measure brand health campaign effectiveness and commercial impact
Leverage consumer insights market trends and analytics to inform strategy and optimize marketing performance
Translate data into actionable insights to drive continuous improvement

Cross-Functional Collaboration

Collaborate with Sales Product Production R&D Legal and Executive teams to align marketing strategies with commercial goals
Serve as a trusted advisor to executive leadership on market trends brand performance and growth opportunities

Team Leadership & Development

Build mentor and lead a high-performing marketing team fostering creativity accountability and collaboration
Drive organizational alignment and ensure marketing initiatives support overall business objectives

Qualifications

10 years of experience in marketing with significant leadership experience in consumer packaged goods (CPG) particularly in food products
Proven success leading brand strategy integrated campaigns and go-to-market initiatives
Experience managing substantial marketing budgets with a clear focus on ROI
Demonstrated ability to partner with senior management and executive leadership
Strong analytical skills with experience leveraging consumer insights market research and data analytics to drive strategy
Excellent leadership communication and executive-level presentation skills
Comfortable with multi-channel marketing including digital social retail e-commerce and experiential channels
Ability to travel 25 35% as needed for business initiatives

Preferred Qualifications

Bachelors degree in Marketing Business Communications or related field; Masters degree preferred
Experience using tools such as Circana Qualtrics Claritas-Geoscape NIQ or similar marketing analytics platforms
Bilingual (English/Spanish) is a plus
Strong track record of developing high-performing marketing teams and fostering a culture of creativity accountability and collaboration

Key Competencies

Strategic thinker with strong analytical and creative problem-solving skills
Effective leader with experience managing multi-functional teams
Strong communicator and presenter capable of influencing at the executive level
Results-oriented with a focus on ROI and measurable business impact
Ability to manage multiple priorities in a fast-paced environment

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Position: Senior Director of Marketing Work Location: Hudson County NJ Payrate: $230000 $240000/annum Duration: Full-Time Shift: (Mon - Fri) 8:00 AM - 5:00 PM Job Description: A leading food-focused CPG company is seeking a Senior Director of Marketing to lead high-level marketing strategy an...