Director of Marketing (Media Solutions) (TeleworkHybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your Role

The Media Solutions team is seeking a highly dynamic experienced and results-oriented Director of Marketing to lead and execute our marketing strategy. This pivotal position is not only responsible for driving substantial growth and significantly elevating brand awareness but also for ensuring that marketing initiatives are in alignment with Media Solutions strategic objectives and the broader CBC/Radio-Canada vision.

The ideal candidate will possess a proven track record in marketing leadership demonstrating exceptional abilities in team management budget oversight and the cultivation of robust external relationships. Exceptional leadership qualities strategic foresight and strong analytical capabilities are crucial for success.

Key Responsibilities:

Strategic Vision & Leadership:

• Develop implement and refine comprehensive marketing strategies encompassing market research go-to-market planning and product positioning to achieve objectives and enhance visibility.
• Define and evolve Media Solutions brand strategy ensuring seamless alignment with overarching priorities.
• Collaborate closely with the Chief Revenue Officer and leadership team to integrate marketing efforts with the overall business strategy.
• Identify and nurture strategic partnerships to strengthen market positioning and expand presence in both competitive and emerging markets.

Team & Resource Management:

• Lead mentor and inspire a small team of direct reports fostering a collaborative environment and providing direction for campaigns and promotional activities.
• Manage the marketing budget ensuring effective resource allocation and meticulously tracking Return on Investment (ROI).
• Oversee agency partnerships across creative media and public relations to ensure the delivery of high-quality campaigns.

Brand & Communications Excellence:

• Spearhead all marketing and communications endeavors from conception to execution ensuring consistent alignment with Media Solutions positioning.
• Establish and diligently maintain a robust and positive brand image for CBC/Radio-Canadas Media Solutions Team.
• Develop and enforce brand standards messaging frameworks and governance for consistent application across all touchpoints.
• Direct the social media strategy ensuring consistent engagement and compelling storytelling across all platforms.
• Manage public relations initiatives including strategic media outreach compelling press releases and impactful influencer partnerships.

Performance & Analytics Driven:

• Analyze market trends monitor competitor activities and evaluate marketing campaign performance to identify opportunities and inform data-driven decisions.
• Continuously monitor key marketing performance metrics providing insightful analysis and recommendations for ongoing improvement.

Campaign Execution & Impact:

• Drive high-visibility brand initiatives including impactful thought leadership campaigns.
• Develop and manage an integrated marketing and events calendar.
• Coordinate marketing strategies with other departments to ensure alignment and contribute to overall business goals.

Essential Skills & Qualifications:

• Education: A Bachelors degree in Marketing Business Administration or a closely related field. A Masters degree with a marketing specialization is considered a strong asset.
• Experience: Several years of progressive experience in marketing roles demonstrating increasing responsibility and leadership is essential including a Marketing Manager or Director position within a comparable environment.
• Leadership & Management: Demonstrated ability to lead motivate and develop a high-performing team. Proven experience in effectively managing complex budgets allocating resources and making data-driven strategic decisions is required. Experience operating within a unionized environment is an asset.
• Communication: Exceptional written and verbal communication skills are critical for both clear concise internal reporting and compelling persuasive external communications. Bilingualism (French and English) is required.
• Analytical Skills: A strong capability to analyze complex market data interpret market trends and leverage research to inform and drive strategic decisions is crucial.
• Technical Proficiency: Familiarity and hands-on experience with a wide array of modern marketing software (e.g. CRM marketing automation platforms) various social media platforms and analytics tools and a broad range of digital marketing tools (e.g. SEO SEM email marketing) are expected.
• Strategic Thinking: Forward-thinking proactive mindset with a demonstrated capacity to identify new market opportunities anticipate industry shifts and adapt marketing plans swiftly and effectively in response to dynamic market changes and competitive pressures.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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