Performance Marketing Online Advertising Senior Manager Lead
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Posted on:
1 hour ago
Vacancies:
1 Vacancy
Job Summary
King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.
(Global) Performance Marketing /Online Advertising Senior Manager / Lead
A leading cryptocurrency exchange with massive global scale is seeking a sharp results-driven Performance Marketing Senior Manager to own worldwide user acquisition and transaction growth. Based in Hong Kong Singapore or Malaysia (hybrid) you will lead a team of 5 specialists and control multi-million USD annual budgets across Google Meta TikTok and top DSPs 100% focused on app-driven ROI-obsessed online advertising.
Key Responsibilities
- Lead and develop a team of 5 performance marketers; set aggressive targets mentor on advanced media-buying and analytics and maintain high execution speed.
- Own full-funnel global strategy: planning testing scaling and optimising campaigns to deliver the lowest possible CPI/CPA and the highest transaction volume.
- Master all major platforms (Google Ads Meta TikTok Ads programmatic/DSP) creatives bidding audience segmentation A/B testing and attribution (AppsFlyer/Adjust/GA).
- Allocate and defend multi-million USD budgets ruthlessly; negotiate directly with platforms for better rates whitelists and priority support.
- Turn data into immediate action: spot winners fast kill losers faster and deliver clear performance insights to senior leadership.
- Work tightly with Product Growth Compliance and Data teams to keep every campaign fully aligned and regulation-safe in the crypto space.
Qualifications
- Bachelors degree or above (Marketing Business or related field preferred).
- 8-10 years total digital marketing experience with at least 5-6 years of hands-on running large-scale global performance / user-acquisition campaigns (app install in-app events essential).
- Strong preference for in-house experience at licensed crypto exchanges brokerages or high-regulation fintech platforms (agency backgrounds considered only if you have directly managed similar large-scale crypto/fintech accounts).
- Proven track record scaling multi-million USD budgets with consistent ROI improvement in competitive policy-heavy verticals.
- Deep expertise across Google Ads Meta TikTok Ads and programmatic buying; comfortable with mobile attribution and advanced optimisation techniques.
- Language: Fluent written and spoken English and Chinese (Cantonese Mandarin) required for internal reporting and stakeholder communication.
- True leader who thrives in a high-speed high-stakes environment and pushes the team to move fast and win big.
Apply / Refer a Friend
Interested parties please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.
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Please note that only shortlisted applicants will be contacted.
Key Skills
- Digital Marketing
- Keyword Research
- Social Media
- A/B
- Link Building
- Account Management
- HTML
- Client Relationships
- New Customers
- Product Information
- Youtube
- Cold calls
- KPI
- Service Professionals
- E-Commerce
