Partner Marketing Lead APLA Retail Marketing
Beaverton OR - PHK
NIKE Inc. does more than outfit the worlds best athletes. Its a place to explore potential push boundaries and bring bold ideas to life. The company looks for people who can grow think dream and create. Our culture thrives by embracing diversity and inspiring imagination. We seek achievers leaders and visionaries people who bring passion and skill to a constantly evolving game.
You will be joining the APLA (Asia Pacific Latin America) Partner Retail Marketing team developing consumer retail (in-store and digital) plans and execution across APLAs marketplace. APLA is a dynamic geography with a diverse mix of countries cultures and marketplace nuances across both global and territory accounts.
This job posting supports opportunities for three partner retail marketing roles across multiple sport and lifestyle categories including Running Training ACG and key Sport disciplines (e.g. Global Football Basketball and other relevant sport communities).
Were looking for a dynamic action-oriented retail marketer who thrives in ambiguity and excels at storytelling through partners. This person elevates the marketplace through experimentation new ideas and a strong consumer mindset. They rebuild brand distinction create space for elevated experiences and fuel growing sport and lifestyle communities across APLA.
Youre comfortable navigating conversations with external partners (agencies retailers) and internal cross-functional teams and can communicate clearly across a diverse organization.
As the Partner Marketing Lead youll be responsible for developing and executing retail elevation strategies for Nike within partner retail doors across multiple categories. You will:
Lead and develop retail marketing strategies and execution for the APLA marketplace across key categories (Running/Training ACG Sport).
Align category strategies to APLA Sport & Lifestyle Priorities category goals and territory needs.
Adapt and apply retail excellence principles to win with seasonal and seasonless initiatives.
Deliver clear guidance to agency and territory partners to execute Global and Regional directives.
Maintain brand standards across marketplace partners including Sporting Goods Athletic Specialty Department Stores and Sport Specialty.
Become the retail expert with partners ideating and creating consumer-right experiences across diverse retail environments.
Foster a test & learn approach with Territory Sport Brand Marketing Visual Merchandising EKIN Sales and Operations.
Partner with Nike Direct Retail Marketing to drive a One Marketplace approach while maintaining category distinction.
Drive an insights-led results-oriented approach with a focus on the right KPIs and measurable outcomes.
Youll work across a highly collaborative matrix including:
APLA Retail Marketing: Partnership Transformation Visual Merchandising EKINs and Operations
APLA Territory Retail Marketing partners
APLA Brand Marketing: Running/Training ACG Global Football Basketball Sport
APLA Sales & Sport GMs: Merchandising Business Integration Marketplace Supply Chain
Global Retail Marketing
Cross-functional partner teams: Retail planning merchandising e-commerce and agencies
Bachelors degree in related field or equivalent combination of education training and experience
6 years of retail experience
Mid-large fleet marketplace partner experience
A people-first approach that values diverse thought
A track record of implementing a test-and-learn offense
Pre-emptive problem-solving with the ability to assess issues and develop action plans
Ability to work as part of a matrix and collaborate cross-functionally toward a shared goal
Shown ability to adapt to changing business needs or direction
Ability to travel up to 20%
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.