Marketing Manager

Marketing Manager

The Marketing Manageris responsible fordeveloping and executing integrated marketing strategies that drive brand awareness room revenue food & beverage traffic entertainment attendance and overall guest engagement. This role brings the Hard Rock brand to life through compelling campaigns partnerships digital strategy and on-property activationswhile ensuring alignment with global brand standards.

Key Responsibilities

Brand & Campaign Management

• Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice lifestyle and guest experience.
• Lead seasonal promotional and event-driven campaigns (concerts holiday programs New Years Eve special packages etc.).
• Ensure consistency across all guest touchpoints: digital on-property social paid media and partnerships.
• Serve as brand steward: ensure all creative messaging visuals and guest touchpoints reflect Hard Rock voice standards and identity.
• Manage the creation and production of all branded promotional and on-site collateralmaterialsincluding cost comparison estimates and placing orders with vendors.

Digital & Performance Marketing

• Develop overall strategy and oversee paid media efforts including social display search retargeting and OTA co-op campaigns.
• Manageandimplementwebsite content updates landing pages and promotional offerstocontinually keep content fresh and relevant.
• Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation automation offer strategy).
• Analyze campaign performance andoptimizebased on KPIs such as ROAS conversion and engagement.

Social Media & Content

• Develop and execute social media strategy aligned with brand standards and property goals.
• Collaborateon and owncontent creation including photography videoinfluencerpartnerships and live event coverage.
• Monitor social engagement current trends and guest sentiment.

Public Relations & Partnerships

• Support PR initiatives including media hosting press releases and local market outreach.
• Build strategic partnerships with localmedia outlets tourism organizations and lifestyle brands.
• Coordinate influencer traditionalmediaand experiential marketing activations.

Events & Entertainment Marketing

• Promote live musicspecial events and resort programming to drive attendance and incremental revenue.
• Collaborate withVibe F&B and hotel operational outletsteams on promotions and guest experiences.

Analytics & Reporting

• Track and report on marketing performance pacing and ROI.
• Use insights to inform future campaigns and budget allocationmonthly.
• Maintain marketing calendars and campaign timelines.

Collaboration & Leadership

• Partner closely with Sales Revenue Management Operations and Corporate Marketing.
• Manage vendors agencies and freelancers as needed.
• Support budgeting forecasting and invoice reconciliation.

Education & Experience

• Bachelors degree in Marketing Communications Businessand/or relatedfields.
• 5or moreyears of marketing experience preferably in hospitality entertainment lifestyleand/or luxury brands.
• Strong understanding of digital marketing paid media and social platforms.
• Experience managing campaigns from concept through execution.
• Excellent communication organizational and project management skills.
• Passion for music entertainment and experiential brandsispreferred.

What Youll Need to Succeed

• Eligible to work in the United States
• Ability to read write and communicate effectively in English
• Ability to sit stand bend kneel and lift as requiredwith or without reasonable accommodations
• Availability to work a flexible schedule including evenings weekends and holidays if needed
• A warm professional demeanor that reflects HVMGs Culture of Excellence

What Makes You a Great Fit

• You think creativelyandact strategically.

• You thrive in a fast-paced high-energy environment.

• Youredata-informed detail-oriented and brand-obsessed.

• You know how to turn moments into memoriesand campaigns into results.

Why Our Associates Love HVMG

• Career growth opportunities across our nationwide portfolio
• Flexible scheduling
• Access up to 40% of your earned wages before payday with PayActive
• Paid Time Off (PTO) and Paid Holidays
• Full healthcare benefits: medical dental and vision
• 401(k) with guaranteed 4% match and no vesting period
• Exclusive hotel and food & beverage discounts

About HVMG

Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey This is the best management company Ive ever worked for. They walk the talk from the corporate office to the field.

We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny and if our executives are any indication todays dishwasher can be tomorrows Senior Vice President.

The above job description is not an exhaustive list of all the duties and responsibilities of the position nor should it be construed as a contract.

HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal state or local laws. This policy governs all aspects of employment including selection job assignment compensation promotion discipline termination and access to benefits and training.