Growth Marketing Lead

Meet Method

Method has built the most modern way to connect to consumer financial accounts. Combining real-time liability connectivity with instant payment execution Methods API is designed to make it easy for people to connect their financial accounts to the apps and services they want to use.

We have helped 45 million users connect 350 million liability accounts credential-less and processed over $2.5B in payments helping users save millions in interest. One in every three credit cards in the United States is in the Method ecosystem and leading financial institutions like SoFi Bilt Cleo Sezzle Figure & Aven rely on our APIs to build magical experiences for millions of consumers.

Were a team of 50 people spread across offices in Austin SF New York City and Washington D.C! Were excited to continue the momentum working alongside our investors and advisors from Andreessen Horowitz Emergence Capital Y Combinator Avra and Ardent. To learn more about us check out our blog!

About the role

As the Growth Lead youll be part of a tight-knit team working closely with GTM to build Methods growth this dynamic role youll own outbound growth field paid and ABM driving a consistent pipeline of high-quality leads and opportunities for the sales team.

Youll own the roadmap: designing managing launching and optimizing multi-channel growth experiments to connect Method with our ideal customers.

What youll do

• Orchestrate the pipeline: Own the marketing revenue number. You are responsible for the strategy execution and reporting of the marketing-sourced pipeline.

• Scale the Growth Engine: Lead paid acquisition across all channels shaping strategy crafting creative angles directing landing page design and optimizing performance for efficiency and scale.

  • Oversee and optimize outsourced SDR teams ensuring alignment in messaging audience segmentation and data hygiene.

  • Launching and optimizing campaigns for new products features and ICP segments.

  • Channel your creativity to explore new ways to reach growth goals whether through customer referral programs or community events for fintech leaders

• Lead the ABM Motion: Partner with Sales to define our top accounts (Banking & Fintechs). You will design bespoke campaignsexecutive dinners and targeted contentto penetrate these high-value prospects and existing customers.

• Own the Stack & Ops: Fully manage and continuously improve our growth marketing tech stack including Hubspot Outreach Clay & Apollo. You ensure data hygiene is pristine so we can measure attribution accurately and optimize our spend ruthlessly.

Who you are

• 6 years of experience in digital marketing growth demand generation or performance marketing ideally in B2B SaaS.

• 3 years of experience in account-based marketing supporting Enterprise and Strategic sales motions (6-12 mo sales cycles; $250k deals)

• Previous startup experience where you have built zero to one Series A-C

• Proven ability to own both paid and outbound channels from strategy through execution.

• Strong analytical skills comfortable with presenting data identifying ICP patterns and trends in messaging

• Excellent communication and collaborator

• Highly organized with the ability to manage multiple initiatives in a fast-paced environment.

Extra awesome

• Experience in FinTech or API-first companies

• You have experience marketing to Developers (PLG) and Bank Executives (Enterprise) simultaneously.

• You have helped build a Customer Advisory Board or similar high-touch community program.

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The annual US base salary range for this role is: $160000 - $200000.