Hand Tools Marketing Manager

• Responsible for hand tools marketing activites for Türkiye Middle East Central Asia &Caucasus.
• Manage the hand tools product portfolio across all channels.
• Including new product launches product switching strategies and product range optimization.
• Develop and implement store product portfolio planning and effective merchandising strategies.
• Gain deep insights into consumer needs market competition and evolving industry trends to optimize the product portfolio and support new product development initiatives.
• Optimization of product mix (standard campaigns promotion) in country.
• Provide end-to-end project management for new product launches.
• Establish and manage the retail pricing system for hand tools including new product pricing and daily price adjustments.
• Develop and implement strategic pricing frameworks.
• Oversee the marketing and promotion of hand tools categories within the domestic market.
• Plan and execute comprehensive product and marketing activities for the hand tools business across all channels.
• Manage PROMO share and execute BU PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.
• Plan and manage the execution of promotional activities for dealer stores.
• Plan and execute local campaigns and activations on the applicable offline and online touchpoints with the regional touchpoint responsible.
• Develop and implement digital marketing and promotional activities for the hand tools business including traffic advertising content marketing and community operations.
• Collaborate closely with sales teams to ensure the effective implementation of marketing activities and product promotions.
• Forecast product sales demand particularly for large-scale promotional activities and provide support to sales teams.
• Support local retailers with activation.
• Coordinate local agencies and external resources (if applicable).
• Proofreading and local adaptations of marketing assets

Qualifications :

• Very good Marketing know-how along all Ps
• Functional expertise in local portfolio/ category Management
• High expertise in branding and good understanding of UX related to information and
• purchase decision of target group
• High sales affinity and good understanding of the retail landscape
• Understanding of the online and offline shopping landscapes
• Operational experience in marketing passion in execution
• Right communication skills to make topic understood in the broader context of MarketingSales and User journey Management
• Excellent command of written and spoken English

Remote Work :

No

Employment Type :

Full-time