Area Sales Manager- Ice Cream

Key Responsibilities:

1. Sales Leadership & Business Development
   

• Develop and execute sales strategies to achieve revenue and market share targets for the ice cream business.
  

• Build and maintain strong relationships with key partners in HORECA eateries and wholesale outlets.
  

• Identify new business opportunities and lead market expansion initiatives in assigned regions.
  

• Oversee deployment utilization and maintenance of cold chain assets including freezers and display units.
  

• Ensure optimal product handling storage and delivery standards to maintain product quality and integrity.
  

• Monitor asset ROI and minimize losses through effective tracking and accountability systems.
  

• Lead coach and develop the sales team to meet and exceed performance objectives.
  

• Conduct regular performance reviews and field visits to provide feedback and ensure execution excellence.
  

• Foster a culture of discipline teamwork and customer-centric service within the sales force.
  

• Conduct market analysis to identify trends competitor activities and emerging opportunities.
  

• Provide actionable insights and recommendations to management on pricing promotions and distribution.
  

• Drive visibility and product placement strategies tailored to the ice cream segment.
  

• Work closely with logistics marketing and finance teams to ensure smooth delivery and trade execution.
  

• Prepare detailed reports on sales performance asset utilization and market coverage.
  

• Ensure all sales operations adhere to company policies compliance standards and safety requirements
  

Requirements

• Bachelors degree in Business Management Marketing or a related field.
  

• Minimum 1012 years of progressive sales experience within the FMCG industry with at least mandatory 5 years dedicated to ice cream or cold chain product sales.
  

• Demonstrated success in cold chain asset deployment control and performance monitoring.
  

• Proficiency in Microsoft Office Suite
  

• Proven experience managing sales teams and achieving growth targets.
  

• Strong network within HORECA eateries and key distributors.
  

• Must possess a valid driving license and own a personal vehicle (logbook in candidates name).
  

• Excellent analytical presentation and negotiation skills.
  

• Ability to thrive in a fast-paced target-driven environment.
  

• Strong communication and leadership abilities.
  

Preferred Skills & Attributes:

Deep understanding of cold chain logistics and temperature-sensitive product handling.
Proven ability to develop long-term partnerships with HORECA clients and distributors.
Strong business acumen strategic mindset and commercial awareness.
High level of professionalism integrity and accountability.

Benefits