Website Marketing Specialist
About The Opportunity
This role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation process. This role helps lead the delivery of a continuous optimisation program across the website sales pathways and campaigns to drive improvement on analytics user experience design development and content creation of digital assets.
Key Responsibilities
- Assist and support the Campaigns and Product based teams in the ideation and building of Brand Campaign Tactical & Product landing pages
- Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations promotional and partnership events
- Create conversion rate optimisation strategies
- Have full ownership for the successful execution of key website marketing-based projects
- Analyse results and identify successes failures trends and effectively communicate these findings to stakeholders
- Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines
- Assist and support the Campaigns and Product based teams in the ideation and building of Brand Campaign Tactical & Product landing pages
- Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations promotional and partnership events
- Create conversion rate optimisation strategies
- Have full ownership for the successful execution of key website marketing-based projects
- Analyse results and identify successes failures trends and effectively communicate these findings to stakeholders
- Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines
Experience & Qualifications
2 years of website marketing experience
Mandatory
- Retail and/or wholesale travel sales experience
- Marketing qualification(s)
- Drupal CMS experience
- Full story reporting experience
GA4 experience (advantageous)
Work Perks! - Whats in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. Its also why we offer some great employee benefits and perks outside of the norm.
- Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - Youll have to experience it to believe it!
- Use your smarts: Our people use their quick thinking expertise and tenacity to always figure things out.
- Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you cant miss in our people or service.
- Personal connections: We are a big business founded on personal relationships.
- Diversity Equity & Inclusion:Commitment to diversity equity and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity Gender Equity LGBTQ2IA Accessibility Environmental Justice) DEI education initiatives and equitable practices including regular equity assessments and inclusive recruitment protocols.
- A career not a job: We offer genuine opportunities for people to grow and evolve
- We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
- Benefits Include:
- Paid Time Off: A comprehensive time off package including up to 15 vacation days
- Travel perks/discounts
- Health & Wellness ProgramsandEmployee Financial Wellness Services
- National/International Award Nights and Conferences
- Health benefits: Medical Aid Contribution
- Employee Share Plan Ability to purchase company stock on Australian Stock Exchange with partial company match subject to terms and conditions
- Global career opportunities in a network of brands and businesses
#LI-LP1#LI-Onsite
If this sounds like the opportunity you have been waiting for then APPLY NOW.
Required Experience:
IC
Website Marketing SpecialistAbout The OpportunityThis role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation ...
Website Marketing Specialist
About The Opportunity
This role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation process. This role helps lead the delivery of a continuous optimisation program across the website sales pathways and campaigns to drive improvement on analytics user experience design development and content creation of digital assets.
Key Responsibilities
- Assist and support the Campaigns and Product based teams in the ideation and building of Brand Campaign Tactical & Product landing pages
- Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations promotional and partnership events
- Create conversion rate optimisation strategies
- Have full ownership for the successful execution of key website marketing-based projects
- Analyse results and identify successes failures trends and effectively communicate these findings to stakeholders
- Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines
- Assist and support the Campaigns and Product based teams in the ideation and building of Brand Campaign Tactical & Product landing pages
- Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations promotional and partnership events
- Create conversion rate optimisation strategies
- Have full ownership for the successful execution of key website marketing-based projects
- Analyse results and identify successes failures trends and effectively communicate these findings to stakeholders
- Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines
Experience & Qualifications
2 years of website marketing experience
Mandatory
- Retail and/or wholesale travel sales experience
- Marketing qualification(s)
- Drupal CMS experience
- Full story reporting experience
GA4 experience (advantageous)
Work Perks! - Whats in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. Its also why we offer some great employee benefits and perks outside of the norm.
- Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - Youll have to experience it to believe it!
- Use your smarts: Our people use their quick thinking expertise and tenacity to always figure things out.
- Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you cant miss in our people or service.
- Personal connections: We are a big business founded on personal relationships.
- Diversity Equity & Inclusion:Commitment to diversity equity and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity Gender Equity LGBTQ2IA Accessibility Environmental Justice) DEI education initiatives and equitable practices including regular equity assessments and inclusive recruitment protocols.
- A career not a job: We offer genuine opportunities for people to grow and evolve
- We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
- Benefits Include:
- Paid Time Off: A comprehensive time off package including up to 15 vacation days
- Travel perks/discounts
- Health & Wellness ProgramsandEmployee Financial Wellness Services
- National/International Award Nights and Conferences
- Health benefits: Medical Aid Contribution
- Employee Share Plan Ability to purchase company stock on Australian Stock Exchange with partial company match subject to terms and conditions
- Global career opportunities in a network of brands and businesses
#LI-LP1#LI-Onsite
If this sounds like the opportunity you have been waiting for then APPLY NOW.
Required Experience:
IC
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