Marketing Manager

JOB SUMMARY

The Marketing Manager is responsible for directing and executing the propertys integrated marketing strategy to support revenue growth profitability and brand positioning. Reporting to the General Manager and working closely with the Rooms Division Manager this role ensures that all marketing initiatives are aligned with hotel strategy operational priorities and commercial objectives.

The role leads strategic marketing planning performance reporting campaign execution and stakeholder engagement. The Marketing Manager collaborates closely with Hamac Revenue ASO Sales and Hamac Digital Marketing teams to ensure alignment across all topline disciplines translating market insights and performance data into clear actionable marketing strategies that drive demand and maximize return on investment.

ESSENTIAL FUNCTIONS

Strategy and Planning

• Develops and executes the annual property marketing plan in alignment with hotel business objectives and brand positioning

• Leads strategic marketing planning sessions with Hamac Revenue ASO Sales and Hamac Digital Marketing teams

• Partners with the General Manager and works closely with the Rooms Division Manager to ensure marketing strategies support occupancy guest mix and overall hotel performance

• Evaluates market trends competitive performance and source market data to inform strategic decisions

• Identifies new marketing partnership and promotional opportunities to drive incremental revenue

Performance Reporting and Analysis

• Owns marketing performance reporting for the property including campaign effectiveness channel performance and ROI

• Prepares and presents regular marketing reports to the General Manager and other stakeholders as required

• Analyzes website digital and campaign data to provide clear insights and recommendations

• Supports owner and stakeholder presentations with relevant marketing analysis and performance summaries

Digital E-Commerce and Campaign Management

• Oversees the propertys digital presence including website content third-party channels and digital campaigns

• Coordinates digital marketing initiatives with Hamac Digital Marketing to ensure brand compliance and commercial alignment

• Reviews and evaluates website email and digital campaign performance adjusting strategies where required

• Oversees development and maintenance of marketing assets including photography collateral and digital content

• Ensures consistent brand voice and visual identity across all guest-facing touchpoints

Budget and Governance

• Manages the property marketing budget tracking actual versus planned spend

• Provides recommendations on reallocation of marketing funds to maximize effectiveness

• Ensures compliance with brand marketing standards corporate guidelines and approval processes

• Maintains accurate records for marketing assets usage rights contracts and vendor agreements

• Oversees approval and processing of marketing-related invoicing in line with company procedures

Relationship and Stakeholder Management

• Develops and maintains effective working relationships with tourism bodies destination marketing organizations and local partners

• Acts as the primary marketing liaison between the property and internal commercial teams

• Supports sales teams with marketing tools collateral and campaign support to drive conversion

• Manages external vendors and agencies ensuring quality delivery brand alignment and cost control

EDUCATION AND EXPERIENCE

Required

• High school diploma or GED with a minimum of 2 years experience in hotel marketing sales e-commerce or a related professional area

OR

2-year diploma or degree from an accredited institution in Marketing Business Administration Hospitality Management or a related field with relevant hospitality experience

Preferred

Experience within an internationally branded hotel environment

Exposure to digital marketing e-commerce and performance reporting in hospitality

KNOWLEDGE SKILLS AND ABILITIES

Strong understanding of hotel marketing demand generation and commercial performance drivers

Ability to interpret performance data and translate insights into actionable strategies

Strong stakeholder management and communication skills

Solid project management and organizational capability

Financial acumen with experience managing and tracking marketing budgets

Ability to work cross-functionally across revenue sales marketing and operations

WORKING CONDITIONS / PHYSICAL REQUIREMENTS

Standard office environment with occasional travel for meetings site visits or shoots

Ability to sit stand and work at a computer for extended periods

EQUAL OPPORTUNITY STATEMENT