Business Unit Pastry Director FM

The company

At Répertoire Culinaire we specialize in the importation distribution and wholesale of high-quality food products (fresh frozen and ambient) for more than 20 years. We wholesale across 13 countries an exclusive range of gourmet products such as foie gras caviar truffles fine cheeses charcuterie seafood poultry special meats PDO butter technical ingredients for bakery and pastry for many customers in food services and retail chains. Our products come from selected partners and artisan producers in Europe who are constantly looking for quality taste and authenticity.

Post description

Position Summary

The Business Unit Pastry Director will lead the strategic and commercial development of the pastry division in Vietnam. This role combines strong market expertise deep relationships with key pastry chains and OEM industrial players and the ability to animate and coach sales teams. The position requires a dynamic entrepreneurial leader who can strengthen partnerships with suppliers open new key accounts and ensure profitable growth across both the HORECA and industrial pastry OEM channels.

Key Responsibilities

Business Development & Strategy

• Define and implement the commercial strategy for the Pastry Business Unit in line with company objectives.
• Identify and develop new business opportunities particularly with industrial pastry chains and OEM manufacturers.
• Build and maintain strong relationships with purchasing managers R&D departments and production heads within OEM clients.
• Work closely with the GM to forecast sales manage budgets and set growth targets.

Sales Team Leadership

• Lead motivate and develop the HORECA sales team ensuring a deep understanding of the pastry range and its applications.
• Set clear sales objectives and support the team in achieving them through field accompaniment product training and performance follow-up.
• Promote a customer-centric sales culture focused on quality service and long-term relationships.

Supplier Relations & Product Portfolio

• Act as the key contact for pastry suppliers (butter cream couverture chocolate purées decorations frozen desserts etc.).
• Coordinate product launches sampling campaigns and supplier visits in collaboration with marketing.
• Ensure the portfolio remains competitive and aligned with market trends and client needs.

Marketing & Brand Activation

• Collaborate with the marketing team to organize product demonstrations chef workshops and trade events.
• Strengthen the visibility of the pastry range within the professional community.
• Contribute to digital and offline promotional content (newsletters recipes chef collaborations).

Profile required

Background

• Vietnamese national with strong roots in the pastry and bakery industry.
• Proven network and entrées with OEM pastry chains industrial producers and HORECA distributors.
• Minimum 810 years of experience in sales key account management or business development within the food ingredients or pastry sector.

Réf: 470d5d1eefe-7c89d53409b7