Director HCP Marketing Global Strategic Marketing
Share
Job Location:
Alameda, CA - USA
Monthly Salary:
$ 169300 - 338700
Posted on:
19 days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
The Opportunity
We are seeking a Director of HCP Marketing to lead global strategy and execution for healthcare professional (HCP) engagement across the Abbott Diabetes Care portfolio. This senior leader will shape how we position and grow our brands with primary care physicians specialists and diabetes care teams globally.
What Youll Work On
This role sits within the Global Strategic Marketing (GSM) team and will lead a team of HCP and portfolio marketers responsible for developing global strategies toolkits campaigns and enablement programs. This leader will be instrumental in driving closed-loop marketing HCP segmentation and integration with sales and CRM platforms to ensure impactful measurable engagement.
Key Responsibilities:
- Serve as a global leader in CGM category marketing for HCPsowning strategic direction messaging and demand-generation frameworks to convey the value of Libre across both traditional and emerging prescriber segments.
- Direct and develop a team of HCP marketers responsible for global HCP campaign development and deployment
- Partner with local and regional commercial teams to create field engagement strategies sales force messaging training content and enablement tools.
- Design and operationalize closed-loop marketing strategies using omnichannel planning content modularization and data-driven segmentation.
- Champion the use of marketing systems (e.g. VEEVA CRM) for campaign execution and performance tracking.
- Lead the development of scalable HCP marketing initiatives including messaging frameworks and omnichannel campaigns.
- Work closely with Medical Affairs Clinical Market Access Legal Regulatory and Area Marketing teams to ensure scientific rigor compliance and seamless commercialization.
- Collaborate with global market insights and competitive intelligence teams to ensure strategies are grounded in evidence and responsive to shifting HCP behaviors.
Required Qualifications
- Bachelors degree in Marketing Business Life Sciences or related field; MBA or advanced degree strongly preferred.
- 10 years of experience in healthcare marketing with at least 3 years in a senior/global role in medical device or pharmaceutical sectors.
Preferred Qualifications
- Proven experience leading marketing communications strategy in healthcare.
- Strong track record in HCP sales enablement closed-loop marketing and omnichannel campaign planning.
- Hands-on experience with sales and marketing platforms such as VEEVA CRM VEEVA Vault Salesforce or SFMC.
- Strong leadership communication and stakeholder management skills.
- Experience managing direct reports and leading global or regional teams.
- Ability to translate scientific and technical information into clear compelling marketing communications.
- Commercial acumen and experience launching or expanding products in regulated global healthcare markets.
Travel
- Global travel required (15-20%) including field immersion major congresses and international team workshops.
The base pay for this position is
$169300.00 $338700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 25 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
