On Premise Marketing Manager

LIVING THE RED BULL ON PREMISE CULTURE:

Adopt and represent the Red Bull On Premise culture.

Act as an enthusiastic ambassador for the Red Bull brand both within the team and the internal and external On Premise network.

Ensure that image standards align with Red Bulls premium brand values.

Engage with customers and consumers in a way that inspires them to associate with and support the Red Bull brand.

STRATEGIC PLANNING & LEADERSHIP OF ON PREMISE MARKETING

Transform national and regional insights into actionable initiatives activities programs and strategies that can be implemented across the On-Premise and marketing spectrum.

Offer insights guidance support and coaching to internal and external On-Premise teams and partners including Musketeers RAMs distributors sales representatives and brand managers to ensure the successful implementation of strategic initiatives tools and concepts aimed at driving On-Premise success.

Oversee the allocation of POS tools ensure their correct placement and address custom POS or trade-specific needs.

CONSUMER MARKETING

Develop new initiatives and adapt national and regional campaigns for the On-Premise channel across all five key occasions resulting in impactful strategies aimed at attracting consumers fostering consumption habits and enhancing the Red Bull brand.

Ensure thorough knowledge and efficient implementation of the optimal product offerings experiences and trials. Lead consumer activation programs to drive engagement and increase sales volume in the On-Premise channel.

Provide support to the national On-Premise team in conceptualizing creating and executing consumer-centric Red Bull events that showcase the synergy between the brand and the product.

Work closely with various marketing teams (Brand Culture Sports Red Bull Media Network) to develop and execute plans that effectively address consumer needs generate impactful results and are amplified using the full suite of marketing tools.

INDUSTRY MARKETING

Develop unique Only Red Bull can do initiatives and concepts designed to enhance the brands presence loyalty and affinity among industry stakeholdersincluding venue (bar) staff decision-makers owners and influencerswith the aim of driving increased sales.

Create strategic performance-driven concepts that actively engage industry stakeholders ultimately leading to greater brand visibility and increased overall sales across accounts and events.

Equip the field sales team with effective processes clear guidance and practical tools to support and execute these initiatives successfully.

TRADE MARKETING

Oversee the management and allocation of the POS portfolio.

Create activation plans and toolkits for selected key customers to enhance distribution and volume ensuring the brand maintains a leading appearance and outperforms competitors in the On-Premise Channel.

FESTIVALS & 3RD PARTY EVENTS

Support the regional event & festival strategy identify must win festivals and events and partner with the national On Premise team on approach for each.

Lead the 360 market execution around key Festivals & Third Party Events with support from the regional marketing media and sales teams.

Partner with the regional On Premise Event Manager to ensure the effective execution of marketing activities and POS activations across Festivals & Third Party Events maintaining the national strategy and quality control.

Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.

Qualifications :

5 years of experience in marketing within a commercial setting

Proven expertise in On-Premise sales marketing or distribution

Background in live event production and experiential marketing

Leadership and management experience preferred

Entrepreneurial mindset with the ability to think creatively and act resourcefully

Adaptable to high-energy fast-paced field-based environments

Strategic and innovative approach with strong commercial awareness and business acumen

Exceptional planning prioritization and organizational skills

Advanced analytical skills for evaluating consumer sales and customer data

Strong communication skills including active listening and negotiation abilities

Flexibility to work irregular hours including nights and weekends

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time