Field Marketing Specialist

CONSUMER COLLECTING PROGRAM MANAGEMENT

Establish clear objectives with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to conduct trials that effectively engage new users and expand the consumer base both on and off campus within your region.

Clearly articulate expectations and guidelines for Student Marketeers enabling them to efficiently plan and execute trial-driving strategies in the market and integrate them into student life during critical moments and consumption occasions.

Develop and maintain a robust sales support program aimed at improving product distribution fostering excitement among trade partners and enhancing in-store visibility on and around university campuses.

Collaborate with your team to design appealing and relevant university initiatives that strengthen brand presence and cultivate brand loyalty among students.

Leverage program tools and reporting features to ensure the program targets the right student demographics tracks performance effectively and identifies opportunities to reach new consumers thereby enabling smarter program execution.

Provide coaching and empower team members during the planning process to encourage an ongoing flow of innovative mission ideas for expanding the user base.

Manage sampling requests both internally and externally ensuring alignment with overall program priorities.

Foster effective consumer engagement during trials by addressing barriers and addressing negative perceptions to ensure a positive experience.

PEOPLE MANAGEMENT 

Recruit and hire Student Marketeers who align perfectly with the brand and possess the necessary skills and attitude to support all business priorities.

Ensure consistency by implementing and maintaining national recruitment onboarding and training procedures.

Provide training and leadership to Student Marketeers through an empowerment-focused approach enabling them to take ownership of their individual targets that contribute to business success. Offer growth opportunities to top-performing Student Marketeers for further development.

Effectively lead and manage a robust Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support key events activities and marketing initiatives that align with Red Bulls brand values and resonate with the local audience both within the market and on university campuses with a strong emphasis on encouraging participation.

Assist in executing a balanced program that incorporates third-party event collaborations within relevant sports and cultural contexts both on campus and within the broader community.

Identify local opinion leaders at the collegiate and market levels within Red Bulls core scenes and collaborate with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.

Play a key role in the successful implementation of national and global events and projects ensuring they are executed with excellence.

Integrate Indirect Sampling initiatives into the strategy to expand reach in less accessible occasions enabling opportunities to surprise and delight consumers.

Activate national brand pillars major events and global campaigns in and around university environments ensuring alignment with overarching program goals.

MARKETING INNOVATION

Collaborate closely with the Field Marketing Manager (FMM) to develop implement and oversee locally relevant ideas that complement the activation of global and national initiatives.

Engage the Consumer Collecting team in brainstorming sessions to generate field-specific ideas leveraging their personal university lifestyle to identify emerging consumer trends driven by technology digital platforms and social behaviors.

Lead creative sessions with Student Marketeers to ensure a consistent flow of innovative ideas that foster loyalty within the student demographic (e.g. conducting focus groups).

Develop a deep understanding of the consumer landscape and determine effective strategies to engage and reach diverse consumers across various consumption occasions using both direct and indirect sampling methods.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Be a role model by embodying and demonstrating Red Bulls core values through a consistent tone that motivates and inspires. Ensure the appropriate programs are set up in the most effective areas to reach the target audience and remain adaptable with resources to strategically align efforts with opportunities.

Focus on driving efficiencies within our programs by utilizing tools designed to set us up for success and ensure optimized operations. Provide support for the local logistics system by equipping the team with the right tools proper warehousing and effective management practices. Strive to deliver excellence in premium appearance and tool management.

Collaborate with the national operations team to manage product stock with discipline and accuracy. Regularly maintain and oversee the program tools mini fleet and other branded items ensuring that all assets are maintained to a premium standard.

Qualifications :

2 years of experience in marketing.

Proven experience in leading teams and managing personnel.

A strategic thinker who takes initiative assumes ownership and gets things done.

A skilled connector possessing outstanding communication and networking abilities capable of opening opportunities and inspiring enthusiasm for ideas.

Demonstrates a strong can-do attitude strives for excellence and pays attention to detail in every project.

Exhibits leadership skills motivational abilities and a talent for fostering a collaborative team environment.

Proficient in analytical thinking planning budgeting and project management.

A creative mindset with a proven track record of implementing new ideas and evaluating their outcomes.

Holds a bachelors degree or equivalent professional experience.

Fluent in English; additional language skills are advantageous.

Exceptional communication skills including public speaking and training capabilities.

Possesses a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $65000 - $85000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time