CRM Executive

As a member of the commercial team you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBrands. You will also help ensure the best CRM practice in the organization. 

The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion loyalty life-time value cross-sell and reactivation.

• Coordinate and execute engaging CRM campaigns and communications across multiple channels.
• Assist with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams.
• Work with marketing and creative teams to develop highly effective original and targeted creative concepts and content.
• Help to optimize the players journey .
• Measure and report on all key KPIs both lifecycle: Conversion Upsell Cross Sell and Churn Channel: Delivery Open & Click rates and  Customer: bonus adoption player days Average Deposit etc.
• Work with the Product and Marketing teams to ensure all content and Promotions are captured and supported via CRM in an optimal way and that USPs are promoted adequately.
• Ensure the relevant customer segmentation is applied to all campaigning to ensure customers receive the right messaging and offers at all points of the lifecycle.
• Create long lasting relationship with our players.
• Deliver high quality campaigns in a timely manner.
• Ensure promotional campaigns use all available marketing tools.
• Analyse industry trends and competitors.
• The successful candidate should have excellent communication skills be enthusiastic and comfortable working both independently and as part of a team.

Qualifications :

• Native Spanish speaker with good English communication skills
• Experience in a CRM execution role and segmented end to end customer lifecycle journeys
• Experience with CRM or Email marketing software
• Computer experience - must be competent (intermediate to advanced) in Microsoft Office.
• Have excellent planning and organizational skills
• Strong organizational and excellent time management skills you can balance multiple tasks/projects simultaneously
• Ambitious creative and keen to experiment with campaigns bringing innovative ways of thinking to everything you do.
• Knowledge of HTML or familiarity with Content Managements Systems is a plus
• Experience with Bingo and/or Casino as a user is a plus

Additional Information :

What will you get in return

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant inclusive and fulfilling work environment so you can #BeYourself.  

is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks were here for you.  

Well also invest in your growth by providing development opportunities leadership training and cutting-edge industry certifications so you have the tools and resources to help you work win and grow with us.  

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe. 

From pensions to bonus schemes and private medical insurance to life insurance weve got you covered. 

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out whats in place in your location.  

The Rank Group are committed to being an inclusive employer ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made please reach out to let us know ahead of your interview. 

#LI-MS1 #LI-Onsite

Youre probably wondering outside of a fun exciting and varied role what else do you get Youll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks were here for you.

Well also invest in your growth by providing development opportunities leadership training and cutting-edge industry certifications so you have the tools and resources to help you work win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made please reach out to let us know ahead of your interview. 

Remote Work :

No

Employment Type :

Full-time