CRM & Loyalty Specialist

Everything you are looking for and more

We are looking for a CRM & Loyalty Specialist to design execute and optimise customer relationship strategies across the entire lifecycle. This role will be responsible for defining and automating customer journeys leading segmentation coordinating multichannel campaigns and ensuring that every action drives conversion engagement and repeat usage.

The role sits within the Growth area as part of the Marketing department with a versatile and highly hands-on scope. Its goal is to accelerate activation recurrence and retention through personalised communication and data-driven automation.

What responsibilities and objectives will you have

CRM Strategy & Customer Lifecycle

• Design and execute CRM strategies focused on acquisition activation retention and loyalty.

• Develop specific initiatives to increase repeat usage engagement and customer lifetime value (LTV).

• Define and implement loyalty strategies across web and app.

Automation & Personalisation

• Configure and automate multichannel journeys in Synerise and Batch (email SMS push and in-app notifications).

• Define triggers and personalisation rules across the customer lifecycle.

Segmentation & Testing

• Segment audiences and build behavioural cohorts.

• Launch and optimise A/B tests to improve conversion at each lifecycle stage.

Analytics & Reporting

• Monitor key KPIs such as activation retention churn opt-in/out repeat usage and conversion.

• Analyse behavioural and performance insights to propose actionable improvements.

• Measure the impact of campaigns and automations through regular reporting and recommendations.

Collaboration & Coordination

• Work closely with Product Tech CX and Customer Support teams to ensure alignment across initiatives.

• Coordinate rollouts learnings and best practices with international teams.

Well what will the requirements be

• 3 years of experience in CRM automation or data-driven marketing roles.

• Experience with CDP / marketing automation tools (Synerise or similar).

• Strong analytical skills with the ability to interpret cohorts and funnels.

• Basic knowledge of HTML and email marketing best practices.

• Excellent organisational skills and stakeholder management capabilities.

• High level of English as you will collaborate with international teams.

What do we offer

• Language platform

• Wellbeing programme

• Flexible working hours

• Online platform for lifelong learning

• Competitive salary

• Flexible remuneration services can be contracted

Why join us

• Because we dont settle we go further and multiply impact (10X Attitude).

• Because we design every transformation around real customer value (Passionate About Customers).

• Because we make things happen fast and smart not perfect but done (Go Go Go).

• Because we believe the future belongs to those who rethink whats possible (Dare to Disrupt).

• Because we win together diverse collaborative driven by one shared vision (One Goal One Team).

Inclusive Culture

InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the companys workplaces as it is focused on promotion within and outside the company as well as gender equality diversity equity and inclusion of people regardless of their abilities and conditions.