Performance Marketing Specialist PropTech

HR POD - Hiring Talent Globally

Job Location:

Islamabad - Pakistan

Monthly Salary: Not Disclosed

Posted on: 20 days ago

Vacancies: 1 Vacancy

Job Summary

Requirements:

Bachelors degree in Marketing Business or a related field.
4 years of experience in performance marketing preferably within PropTech real estate or eCommerce sectors.
Proficiency in Google Ads Meta Ads Manager Google Analytics (GA4) and Google Tag Manager.
Strong understanding of digital KPIs (CTR CPA CAC ROAS and funnel metrics).
Experience with lead-generation funnels and real estate campaign strategies.
Knowledge of SEO/SEM remarketing and conversion tracking.
Highly goal-driven proactive and detail-oriented with strong analytical skills.

Responsibilities:

Execute and optimize multi-channel digital campaigns across Google Ads Meta
(Facebook/Instagram) LinkedIn and display networks for real estate and investment projects.
Manage campaign setup tracking and daily performance monitoring to achieve KPIs (CTR CPA ROAS and conversion goals).
Conduct A/B testing keyword optimization and audience segmentation to improve lead quality and conversion rates.
Support the development of landing pages and ad creatives that drive engagement and property inquiries.
Collaborate with design content and sales teams to ensure message consistency across campaigns.
Track and report performance metrics with actionable insights and recommendations for optimization.
Coordinate with the CRM team to ensure lead attribution and nurturing through the sales funnel.

Requirements: Bachelors degree in Marketing Business or a related field.4 years of experience in performance marketing preferably within PropTech real estate or eCommerce sectors.Proficiency in Google Ads Meta Ads Manager Google Analytics (GA4) and Google Tag Manager.Strong understanding of digital ...