Regional Commercial Activation Manager

Guwahati - India

Monthly Salary: Not Disclosed

Posted on: 17-10-2025

Vacancies: 1 Vacancy

Job Summary

KEY RESPONSIBILITIES
1. To develop a suitable marketing strategy and action plan for the area consistent with the share and volume objectives of the business.

2. To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

3. To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

4. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

5. To develop and manage vendors for signage merchandising equipment etc. 6. To liaise with the regional sales teams to ensure effectiveness of consumer promotions develop appropriate benchmarks and implement a framework for assessing the effectiveness.

7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the companys/ brands image in the course of conducting various consumer/ trade promotions.

8. Assist in and co-ordinate local level market research activities in co-ordination with the Manager Promotions.

9. To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.

10. To participate and be involved in the key decision-making for the regional management.

11. Data management and sharing with sales team Sales head RMM and RH (mainly for activation PR assets etc)

INTERACTIONS INTERNALLY (mention role):

With Marketing

/ Activation for planning and execution of Promotions installation and maintaining of signage.

State Heads for guidance and approvals

With the Zonal SDM for systems/ formats/ SRS

Follow up with sales team with regards to activation/promotion etc

EXTERNALLY (mention role):

Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers

Maintain healthy relationship with the vendor &Trade Partner

Job Posting End Date:

Target Hire Date:

Target End Date:

Required Experience:

Manager

KEY RESPONSIBILITIES1. To develop a suitable marketing strategy and action plan for the area consistent with the share and volume objectives of the business.2. To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with n...