[ASIA] Regional Consumer and Digital Solutions Manager

Consumer Business Portfolio Brand Management /Marketing Excellence

Pharmacists/Optometrists (P&Os)

• Develop a comprehensive omni channel marketing strategy that aligns with the companys overall goals and adapts to the unique characteristics of Asia market.
• Create a regional plug and play campaign customized for P&Os and strengthen brand recommendation. The campaign delivered to local countries must be flawlessly executed minimizing usage of local time and resources ensuring full alignment of regional strategy.
• Work closely with local team to develop pharmacy/optical marketing initiatives that enhance product visibility and support local team within the region.
• Ensure seamless and consistent omni channel communication across all marketing touchpoints including digital initiatives like e-commerce delivering a cohesive brand experience.
• KPI Tracking: Regularly analyze (quarterly) marketing performance sales data and customer feedback to identify areas for improvement and capitalize on wins.

Consumers

• Develop comprehensive consumer-focused marketing strategies that enhance awareness drive engagement across various consumer touchpoints motivate them to purchase whether online or in store and ensure an exceptional customer experience thorough out the journey.
• Capitalize in creating awareness and drive them to be users of Santen consumer brands.
• Identify and leverage on marketing platforms including digital social media e-commerce in store to maximize consumer engagement foster brand loyalty and driving sales
• Support countries with tactical consumer campaign materials to elevate customer engagement and effectively promote Santen consumer Eye drops.
• Regularly analyze (quarterly) consumer marketing performance on digital initiatives sales data and customer feedback to track KPI identify areas for improvement and capitalize on successes.
• Manage the marketing budget allocating resources effectively to maximize return on investment and achieve Asia objectives.

Portfolio Management

• Develop comprehensive business strategies to maximize product penetration and revenue growth.
• Identify and establish strategic partnerships with distributors like DKSH Zuellig and SAI International collaborations with optometry and pharmacy professional societies to expand the reach of our consumer eye drops with brand and corporate brand building.
• Initiate family branding for existing consumer portfolio to increase brand recognition and equity across regions and build consumer loyalty.

Consumer Business Development

• Identify trends opportunities and consumer unmet needs that will potentially fill in the gaps and help improve the consumers quality of life.
• Lead the strategic planning and launch execution of the new consumer product to ensure successful entry into the market.
• Collaborate with the cross functional team to ensure alignment and flawless launch execution. Digital Platform Management
• Manage and oversee the implementation maintenance and optimization of digital platforms and solutions within the Patient Journey Solutions department.
• Collaborate with internal stakeholders and external vendors to ensure seamless integration and functionality of digital tools and platforms.
• Monitor and analyze digital performance metrics user feedback and industry trends to identify opportunities for improvement and innovation. Project Management
• Plan coordinate and execute digital projects within the Patient Journey Solutions department ensuring timely delivery and adherence to project goals and objectives. 8. Collaborate with internal stakeholders and external vendors to define project scope requirements timelines and budgets.
• Monitor project progress identify potential risks and proactively address issues to ensure successful project outcomes. Third-Party Vendor Management 10. Establish and maintain effective relationships with third-party vendors including digital solution providers technology partners and service providers.
• Collaborate with vendors to define project requirements negotiate contracts and ensure compliance with service level agreements.
• Monitor vendor performance address any issues and provide feedback to ensure the delivery of high-quality digital solutions and services. Data Analytics and Reporting
• Utilize data analytics tools and platforms to collect analyze and interpret digital performance metrics and user behavior data.
• Generate reports and insights on digital initiatives platform utilization and patient engagement metrics.
• Provide recommendations based on data analysis to optimize digital strategies and improve the patient experience. Training and Support
• Provide training and support to internal stakeholders on digital platforms tools and best practices.
• Serve as a subject matter expert and resource for digital solutions assisting teams in utilizing digital tools effectively.
• Stay updated on digital advancements industry trends and best practices in patient engagement to drive continuous improvement.

Qualifications :

• A university degree in science pharmacy or business related is required.
• Minimum of five years of marketing experience in pharmacy pharma-consumer/OTC pharma-consumer business area.
• OTC Digial Marketing experince is must to have 
• Regional marketing experience
• Strong knowledge of digital platforms technologies and trends with a focus on patient-centric solutions.
• Experience initiating and analyzing marketing research to develop pharmacists optometrists and consumer insight and translating insight into actions.
• Experience developing creative and media briefs and the ability to evaluate agency outputs.
• Experience in Digital media (digital advertising SEO and social media). If he/she has the experience with e-commerce is an advantage.
• Experience developing pharmacists and consumer promotions.
• Experience of regional brand planning lead or set-up
• Experience in working with third-party vendors and managing vendor relationships.
• Fluent English spoken & written

Additional Information :

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030 we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes education and treatment. At Santen we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer.  We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs role requirements and individual qualifications regardless of race color ethnicity national origin/ancestry religion sexual orientation gender gender identity/ expression age disability medical condition marital status veteran status or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process please let the recruiter from our team know.

*Please note that team assignments may be subject to future changes

Remote Work :

Yes

Employment Type :

Full-time