Consumer Marketing Manager (Bonveno)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
- Design and execute integrated marketing campaigns that attract and engage convenience market shoppers
- Oversee all customer touchpoints including social media flyers offline and online platforms loyalty programs and in-store activations
- Lead the customer experience journey from store entry to checkout ensuring consistency and excellence across all formats
- Collaborate closely with cross-functional teams (Sales Trade Marketing Operations) to align marketing initiatives with promotions pricing and assortment strategies in order to drive traffic conversion and loyalty
- Manage weekly/monthly promotional calendars ensuring effective communication to maximize traffic and sales uplift
- Conduct shopper insight analysis and track consumer behavior to inform decision-making and optimize marketing investments
- Coordinate with external agencies creative partners and media to deliver impactful campaigns.
- Monitor and control marketing budgets ensuring efficiency and ROI.
Qualifications :
- Bachelors degree in Marketing Business Administration or related field. MBA is a plus
- At least 7 years of experience in retail marketing preferably in food retail or FMCG with 5 years in a managerial role
- Strong knowledge of shopper marketing customer loyalty programs and digital marketing
- Solid understanding of retail KPIs (traffic conversion basket size frequency)
- Data driven mindset with ability to translate numbers and insights into actionable strategies
- Excellent communication leadership and project management skills
- Fluent in English (written and spoken).
Ek Bilgiler :
Head Office Working Model is Hybrid in METRO Were working remotely on Fridays. You can work from anywhere on that day!
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
METRO is a leading international wholesale company with food and non-food assortments that specialises in serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has 15 million customers who can choose whether to shop in o ... View more
