Senior Growth Marketing Analyst

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Do you want to change how the world creates

At Formlabs were building the tools that make it possible for anyone to bring their ideas to life from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50000 industry leaders worldwide including Apple Google Tesla New Balance and NASA. Together were helping everyone design prototype and manufacture faster than ever before.

Were a team of hands-on builders engineers and innovators reinventing how the world makes physical things. If youre ready to shape the future of fabrication come build it with us.

Were looking for aGrowth Marketing Analystto spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

About the Role:
As theSenior Growth Marketing Analyst you will own the customer lifecycle focusing on prospects leads purchase onboarding engagement retention and satisfaction. Youll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs cutting-edge 3D printing solutions. By leveraging data insights and creative marketing tactics youll ensure that every customer interaction builds loyalty and maximizes lifetime value.

The Role:

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web email and other channels.
Design programs for key stages of the customer journey
Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types geos etc. as needed
Track measure and report on retention and engagement metrics identifying opportunities for improvement.
Work closely with product creative support and sales teams to bring new products to market build campaigns and ensure a seamless customer experience. and launches of new product
Test and optimize campaigns through A/B testing data analysis and customer feedback.
Drive large projects requiring executive level engagement that materially impact Formlabs revenue

What Were Looking For:

8 years in growth customer or lifecycle marketing as an analyst preferably in a hardware technology company
Strong analytical or technical skills
Strong ability to interpret data and translate insights into actionable marketing strategies.
Exceptional written and verbal communication skills with the ability to craft compelling marketing messages.
A creative mindset with a passion for designing innovative customer campaigns.
A deep understanding of customer needs and a passion for creating exceptional experiences.
Strong bias for action and ability to execute quickly
Strong curiosity about our customer base product and technology
Experience with marketing email platforms (e.g. Marketo Klaviyo) CRM systems (e.g. Salesforce) analytics tools (e.g. Google Analytics BigQuery) ecommerce platforms (e.g. Shopify)
Experience with AEO/SEO and technical optimization of website (including light web development)
Experience with CRO (Conversion rate optimization) in B2B setting

Why Join Us

Be part of an innovative company at the forefront of the 3D printing industry.
Collaborate with a team of passionate driven professionals in a fast-paced environment.
Enjoy a culture that values creativity learning and delivering excellence.

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical Dental Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches snacks beverages & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.

Required Experience:

Senior IC

Do you want to change how the world createsAt Formlabs were building the tools that make it possible for anyone to bring their ideas to life from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50000 industry leaders worldwide including...