Senior Manager, Marketing Analytics and Insights
Senior Manager, Marketing Analytics and Insights
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1 Vacancy
Job Description
As the Senior Manager Marketing Analytics & Insights you will manage enterprise-level marketing analytics and insights that shape brand strategy media effectiveness and investment across all of FBINs business units. Youll bring together consumer and professional data syndicated sources and marketing analytics to support strategic planning and deliver insight that influences brand paid media and corporate strategy.
In this highly collaborative role you will work closely with business unit leaders Strategy Brand Marketing Product Management the Data & Analytics team and the Brand Operations Center of Excellence. You will guide the work of two analysts and play a key role in transforming complex data into accessible insight-driven stories that influence strategy development and contribute to FBINs growth.
We value individuals who Think Fastusing data and insights to uncover meaningful opportunities and support smart timely choices. We appreciate those who Work It Together building inclusive collaborative partnerships to ensure data is turned into action. And we respect those who Make the Hard Call approaching challenges with care clarity and purpose to help move our people and business forward.
POSITION LOCATION:This position is eligible for a hybrid schedule based out of Deerfield IL. Effective fall 2025 Fortune Brands will transition to a new world-class campus in Deerfield bringing together associates from across our U.S. offices brands and functions. The campus will offer vibrant workspaces for collaboration along with amenities for dining onsite daycare fitness and recreation.
What you will be doing:
- Manage and evolve FBINs enterprise analytics and syndicated data strategy across the Water Outdoors and Security business units
- Oversee consumer and professional tracking studies ensuring insights remain consistent reliable and actionable over time
- Collaborate with the Brand Operations COE to evaluate media performance including ROAS lift studies and marketing mix modeling (MMA)
- Deliver insights and reporting that guide enterprise-level brand media and strategic business decisions
- Transform large complex data sets into clear engaging stories using platforms such as Tableau Power BI and Looker
- Interpret syndicated data sources (e.g. Nielsen Circana) and apply findings to strategic and planning processes
- Partner across Brand Product Strategy and Data & Analytics teams to connect insights with real business outcomes
- Mentor and support the development of two analysts building skills in data analysis communication and collaboration
- Foster a culture of data-informed decision-making by helping teams across the organization understand and act on insights
Qualifications :
- Bachelors degree in Marketing Business Analytics or a related field
- 8 years of experience in marketing analytics syndicated data or consumer insights
- Demonstrated ability to synthesize and connect insights from multiple sourcessyndicated data tracking studies marketing analytics and media measurement
- Demonstrated proficiency with data visualization tools such as Tableau Power BI or Looker
- Experience contributing to media effectiveness measurement (e.g. ROAS Lift Marketing Mix Modeling)
- Demonstrated storytelling and communication skillsable to explain complex findings clearly and effectively to varied audiences
- Experience supporting managing or mentoring team members within analytics or insights role
PREFERRED QUALIFICATIONS:
- Advanced degree (MBA or MA/MS in Marketing Market Research Psychology Sociology or related fields.
- Experience with analytics in consumer products or omnichannel brand environments.
- Familiarity with AI-enabled research and advanced analytics methods.
- Experience applying synthetic data tools or piloting new research technologies.
Additional Information :
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120000 USD - $192500 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
